Karl Sultana asked:


Here are some myths that many webmasters faithfully follow. Test results show proof that these are no correct theories. They may be understood incorrectly or invented by wanna be gurus seeking attention. So let us start with the number.

Link exchanges are dead myth.

This practically means that you loose thousands of backlinks if you deny link exchanges.

There are certain guidelines to follow when doing link exchanges however they are great link building method. They are highly effective as well, you cannot say link exchanges are no longer that effective. They still are as much as they were. That was going to become some new theory as well. By effective one understand they are very easy to get and search engines consider them powerful.

What is dead for sure are blog comment posting probably, since almost all blogs are now using nofollow tags. The two most effective methods to get links are article submission and link exchanges. Obviously article exchanges are much better than link exchanges, but they are not effective, since it is too difficult to make at least one article exchange. So you cannot say they are more effective or more powerful. The reality is they are not.

Make link exchanges with only related or relevant sites myth.

This is big one, because even some popuplar people mention it, so webmasters believe into it more quickly. However luckily not everyone believes this theory. Again, results show that you can get links from any website. The more links you have the better.

It can be good idea to create a highly focused link directory first, but then you can expand. However if you are very familiar with link exchanges, and you can get many of them very quickly, you can get from any theme instantly.

Make link exchanges with websites that have a specific pagerank myth.

It means one thing, you loose a ton of links, denying certain websites. It does not matter if the site has pagerank zero or ten, it is still an important link to get. This will only affect your rankings in a positive way by exchanging links with all websites.

Ok, some have pagerank zero and you did all that work and have a pagerank of four. So what? Do you no longer want backlinks because you have a higher pagerank? Everyone needs backlinks, no matter your pagerank.

Article submission myth.

There are many things wrong, including the duplicate content theory. It strictly does not exist, webmasters simple understand it wrong. Submitting the same article to all article directories and everywhere is a great thing, you get all those one way links.

Spinning titles, descriptions and so forth is not required. No article, webpage or website will get banned by doing this.

However if you grab an article from some directory to put it on your website, it is a good thing to do if you link to the source. Not only because you should give credit to the author, but spiders appreciate it.

What you need to make unique is meta tags. I am not saying you can have exactly similar webpages on your website. That is not a good thing to do, obviously.

Making sure you do not fall victim to invented theories or incorrect ones is important. A new theory is created out of nowhere every now and then. This is happening all the time and these spread like a virus. People seems to love talking about what works and what does not.

However what is important is to stick with what works and avoid believing into new things as if they are some strict rules.

Vasileios Tyrmakidis asked:


Link building has benefits for webmasters. There are beliefs that this improves your search engine ranking as well as generally gets the word on your site out to a greater audience. As with most options for webmasters, this area offers both potential benefits as well as penalties.

The easy ways are simple. Enlist the power of family, friends and associates who all have web pages or web sites. Get as many as possible to link to your web site. Of course, this is only the start of the links you’ll want.

There once was a popular practice online called, “link farming.” This was in high demand because it was believed that links had a far greater impact on a web site’s popularity. In truth, links do help your web site, but this is only to a point. You can’t have a poorly coded web site and expect to jump to the top 100 just by linking.

People who operated link farms didn’t focus enough on content and, as a result, web engines began punishing those who maintained pages too similar to link farms. Why was this an unwanted practice?

One of the main reasons this was undesirable was because the pages simply had no real content. Web masters who practiced link farming literally created page after page of links. There was no content, no navigation, nothing of any substance whatsoever. Web surfers were finding themselves trapped on pages that didn’t offer anything aside from links.

Search engines grew wise and began avoiding such link-filled pages. Soon after that, those once-popular web sites started declining in popularity and visitation.

There are a far better methods of utilizing the power of links and webmasters can rest assured there will be no rank deductions for practicing them. Remember, the benefits of link exchanges should be two-fold. Not only do you want your rankings improved, you want more traffic.

Link exchanges are a great way to both give and create links to your site. In turn, this will give a good flow of traffic. These are best done on pages where surfers are told to expect links. You can give your page such titles as, “friends,” “affiliates,” or even, “associates.” In order for your page to avoid the “link farm” category, you must consider your visitor.

For every link you offer, give them some information on what the site is about. Link farmers avoided this and didn’t give their visitors any information on the site. You can include the site’s title, its mission, or just a brief statement on why it is appropriate on your web site.

The best link exchanges will be with sites offering similar information. If you maintain a web site on the fun of homemade crafts, you may not see a great benefit from linking with an online casino company. However, you can link with suppliers, teachers, or hobbyists and see a great influx of traffic.

One practice that you don’t want to undertake is the fruitless link. Many webmasters will link up with anyone and everyone, regardless, and expect this aggressive linking to have a positive result. It does little more than annoy many other webmasters and imply your site is a “seedy,” one.

Aggressive linking has no merit and there is no reason for it. Certainly, you can’t often get direct permission from a site’s administration and this doesn’t cover legitimate recognition. If you cite a work or post on a message board that another member may benefit from a web site you visit, there’s nothing wrong with that. That’s a genuine purpose. Just linking for the sake of linking doesn’t give you any results.

Many webmasters who link this way spend far too much time attempting to drum up visitors who may or may not be curious when they should also be focusing on code, purpose, organization, and drawing legitimate, steady traffic. Link exchanging is the greatest benefit when it’s a cooperative effort. Otherwise it would simply be called, “linking.”

Another way of building links is through the paying services. These companies do require a financial investment, but many are highly worthwhile. Be wary in this arena, though, it may get you into trouble with the search engines if you are simply buying links from another site. You can always trade content with associates in your industry. This helps when a “blurb” is left. You may find that just a link in the copyright information of your article or press release can drive a great deal of traffic to you.

These tips are only the start in a topic that has held the attention, and fascination, of webmasters for years. Linking can be beneficial and draw a great deal of traffic to your site; however a few rules must be observed to obtain optimum link efficiency.

David Fishman asked:


Everyone on the internet is trying to create an income generating website, there are many possible ways to do this, and you can do this from your opt-in list or affiliate links. Using affiliate marketing allows you to create a virtual sales force that you only need to pay when someone purchases an item, or you can become an affiliate and sell products, the benefit of this is that you do not need to keep the merchandise in stock, actually you don’t even need to have stock you need to direct people to buy the merchandise and the other webmaster takes care of the details. You can do one of two things, you can create your own site and sell your own products, the downside to this is that you need to lay out the money to purchase the stock or you can sell other people products and not worry about the stock, there is no real cash layout and it is a easier and safer way to go.

For many website owners who do not have a product or service of their own to sell, it can be hard to make money online.

Since the internet revolution it has made it possible for people to make money and it opened up many opportunities and it opened a whole new world of advertising. Every morning that I awake the internet is one of the things that I give God thanks for. This sort of marketing can be on broadcasting media, through Internet and any other possible medium.

The Internet is over flowing with schemes that promise you will get rich quickly, some of these programs work while others fail and do not do anything to help your business. Affiliate programs are very rewarding when many people are selling for you and money starts rolling in.

Affiliate marketing is creating and making money from other webmasters products and services, when a visitor clicks or purchases a product the affiliate makes money by being paid by commission.

The affiliate need to know what type of commission they will be receiving when they sell the products, they need to know when they will be paid and what method and how long. Affiliate educates consumers and helps them with their purchasing, it directs the customer to the site and the product is purchased by the customer and the commission is given to the affiliate this is all done automatically.

On the internet there are many places you can find successful affiliate marketing examples, the people have actually created successful marketing campaigns via affiliate marketing. Many of the top and successful affiliates are paying for there advertising and traffic, this is important because you wonder if free affiliate marketing is works. The more effective a business is at solving certain problems, the more successful it will tend to be.

The most successful affiliate marketer tends not to give away their secret of success when it comes to their business. Creativity is the first thing every successful affiliate marketer possesses.

Choose the right affiliate programs which you personally believe in and like to promote to others. When selling products for some other website you do not need to keep these products in stock, you merely need to recommend the product. Before selling the product you should own the product before trying to sell it, this way it lets you review it and successfully market the product to customers.

Jeff Alan asked:


Strategic link building can be referred as a way of creating your competitive position in the “online market world”. When potential customers need a solution to their problem, the first step that they will take is to do a search on Google. They may even scan directories; look out for articles and product reviews. Your linking strategy must get you on to those websites where the potential customers normally visit which finally makes up a market place. One of the best ways to begin any link strategy is with web directories. The two best of which I can think of is “yahoo” and the “open directory” (used by Google). You can generate huge amount of traffic, if you list your website in the above mentioned directories. There are many more directories in which you can get the website listed too. Just run a search for the words “web directory” on your favorite search engine and you will notice a list of directories. However, the directory that is the highest in the search rankings should be considered as the best since it is likely to generate the most traffic. You can also get your website listed in forums. Here, the webmaster forum, allows you to enter your URL in order to get feedback from other webmasters.

A good link building strategy is one where you look for many links from those websites which are considered as most important information based websites and also from those websites which customers and potential customers regularly use. If your website has good content then your website will have a good search engine ranking and also this will encourage other sites to link to yours too. See that your content is well written and is accessible to search engines. In other words, you must be aware of the kind of words that you write with the intention of attracting potential customers who are looking out for similar products as yours. You can also employ someone else to write for you if you are having short of time.

Another way of building links is by looking at media websites. The people looking for information in media websites, is large. If you seek coverage and a link to your website from media website, you will then get a significant out burst of traffic to your website. A particular group of people who had visited the media website is likely to link to your website. There are also other types of websites which are more likely to link to your websites, only if you have been referred by a respected editorial website which the people are aware of. Such websites can give you one way links. There are others who may ask for reciprocal link. You may also include them in your content or write a brief article about them. You may even go to the extent of recommending them to your visitors, if it is useful to your visitors.

You can apply the above mentioned Link Building strategies in order to get relevant traffic. However, it is up to you to decide which one works the best. You must do your own research towards link building strategy.