E-mail Marketing Vs. Blogging

December 14, 2008

E-mail marketing is one of the leading tools in web marketing. Not long ago, it was very easy for Web marketers to publicize their products or services by sending e-mails or newsletters to Web users. But with the beginning of the spam filters and spam blockers, getting random newsletter read by Web users have become quite limited. Moreover, a marketer only gets to a newsletter every month even on its targeted clientele to avoid spamming. Also, e-mail marketing service providers are usually required.

On the other hand, admission to most blog sites are free, although there could be a few that require registration or upgrade fees. But the simple fact that you do not have money in the creation of a blog site for your business is very tempting. Also, while you have to limit you send the newsletter, blogging is absolutely limitless! You can even write blogs with two to three sentences and submit as many blogs as you like on one day. Also, with blogs, you can delete and edit the blogs that you have already booked.

There are a lot of practical factors influencing the blogosphere a potent venue for Web marketing. One that stands out most is the fact that everyone can read your blog, which means unlimited exposure for your company. And you can also use comments and suggestions from Web users.

Also write blogs, you can be as open as you want in the areas of marketing your product or service. They can be very creative in your delivery. And besides, the things that you can write are unlimited, unlike in newsletters, where you need to state your purposes so directly not to bore readers or recipients.

However, you can whereas an actual list of e-mail addresses of your target readers with e-mail marketing, blogging you do not. But, you are in a position to verify the sites of web users who actually visited your site, which obviously gives you the opportunity to initiate communication with them, if you want. Moreover, most blog hosting sites also offer registered users to their sites, which marketers to make its site more attractive to its target audience.

But despite favorable, as blogging is in comparison to e-mail marketing, they are both effective. There are different types of businesses in the web and a tool May not be as effective in a business because it is in other businesses. E-mail marketing is often effective in the companies on certain types of client to the goal. It is best that all the marketing tools that are researched and monitored by a best for your business.

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Blogging for SEO Success

November 25, 2008

blog seo
John Hacking asked:


The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. Here are six reasons why you should consider blogging.

Blogging is gret fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.

Blogging is dirt cheap. The most powerful blogging systems are free. Wordpress seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.

I wouldn’t use one of the free blogging services unless you are really desperate. You can’t be sure if they will always remain free and your posts will be building up someone else’ asset rather than your own.

Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit, text, pictures, videos, whatever you want. Want to change the look and layout of your blog? There’s literally hundreds of themes available that take less than a minute to upload and install.

It gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you represent. By reading you blog posts thet get an idea of what you’re all about – warts and all. The personal aspect of blogging is one of it’s most powerful characteristics.

Your blog becomes another Internet asset. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it’s Google PageRank, you also get the benefit of linking out from your blog site to other web sites you want to promote.

Search engines just love blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes blogs more frequently that normal web sites. This may just be a rumour, but I have found it to be true in my case. If you blog every day there’s a good chance Google and the other major search engines will spider your blog every day looking for that new content.

Convinced? Give blogging a try. There’s stacks of free resources listed in article directories like this one that will help you get into blogging.



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