Methyl Vizcarra asked:


 

Once we are hired to optimize a client’s site, we start taking responsibility for it, may it have a positive or a negative result. But of course, we always guarantee our client good search engine ranking. But what do we do to attain that?

Here are some guidelines for beginners venturing into optimizing their websites for Search Engines:





Use targeted keywords





Do intensive research. Gather key words or phrases that are worth targeting. Look for websites where you can check each search term’s popularity in search engines. These words are the commonly searched terms by the visitors therefor you can get significant traffic once you start to rank on SEs. Keywords with moderate competition and a high number of searches are the best candidates.





Meta Content





Meta content is what users see in the description of your site in the search engine results. This should be relevant for your site to be visited. Detailed meta content can be of great help to your rankings and for the visitors to have a preview of what the site is all about.





A friendly design





A website should be both user and search engine-friendly. The design should be pleasing to the eyes and easy to navigate so that visitors will stay and come back to your site. Keep in mind that you should have something interesting for them not leave on the next second. At the same time, it should have a clean code so that the bots of search engines could easily find your keywords. Take time to create a proper site structure to let bots crawl each pages easily.





Web Content





A perfectly designed site for search engine robots is nothing if the content is not good or if the website has no content at all. Most guests surf the net for information so that’s what you should give them. Your visitors will surely come back if your content is always updated. Just be mindful of the grammar and sentence composition because it says a lot about the credibility of your information.





Relevant Links





The least inbound link that you want to have is from a link farm because bad links could hurt your rankings and your credibility in the market as well. Be very careful in choosing your link partners and make sure that when you submit on directories, choose the right category for your website.

Do not lose hope if you do not reach your goal fast. SEO takes a lot of hard work especially that there are hundreds or maybe thousands of competitors who also wants to be on the top of search engine rankings. Just be patient, be logical and play by the rules.

David Fishman asked:


Many sites link back and forth to each other simply because it makes good business sense to do so. Search engines still count reciprocal links but they are not valued as much as one way links. By establishing reciprocal links will help your site move up in the search engine rankings. For a very long period of time all the webmasters traded links. But now, because of the new search engine algorithms, reciprocal links are not as powerful as they once where.

Consider paying for submission to some important directories. For a fee, these directories will index your site in their database within two to five business days. Links from any directory that is not popular is not going to help your overall link popularity, but as these sites grow in popularity you will receive more and more relevant links which will bring your link popularity up.

Writing articles and submitting them to article directories is one of the best ways in creating one way links and increasing popularity to your website. Search engines index text links a lot easier because a text link can be analyzed for certain keywords and it can check for relevancy of the keyword with surrounding words.

One way links are more favorable than reciprocal links; Google assigns different weight to one way links and reciprocal links, usually the reciprocal links are lower. If you have a site that is on the same ip do not link to each other, search engines to count this as a link.

Writing articles is very popular now and if you are not doing it you need to start producing articles and distributing them among article sites. Your articles should be of good quality, helpful to the audience and display to the internet world your knowledge and expertise. One way links will really push you up in the search engines. Writing articles is the best and easiest way to get one way links. Creating a bio and including your links at the end of the articles is a great way to rapidly grow your one way links. Writing articles is the easy way to get one way links.

It’s like a voting system. If 100 sites think your content is worth linking to, then search engines like Google will take notice. The link anchor text is more effective if the page receiving the link has the anchor text in its title tags, and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. Writing articles and posting them to article sites is one of the best ways to generate traffic to your site, it takes time but it is worth it. As everyone says “content is king” everyone is wants new original content on their sites to drive traffic to it.

Obviously, the higher your website is ranked in the search engines the more visitors will click on your site and the more traffic you will have. The best ways to get good targeted visitors are search engines. Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario.