Jeffrey Smith asked:


Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.

Although the title may sound like a jingle, all cliches aside, building the ideal quantity and type of links each month to maintain a stable search engine ranking is a unique formula for each site (which could be 20 links per page or 40 links per month per term for every competitive top 10 keyword).

Although link building is not the “magic bullet” for creating a high ranking position, it’s contribution to the process is undeniable. Finding the elusive number of links for each of your keywords is crucial for managing hang time in the SERPs (search engine result pages).

Here is a basic SEO technique you can use to quickly determine how competitive a keyword is. For example, if a keyword has 10,000 or less competing pages using the exact match form of the term “in quotes” in Google, then hitting the top 10 for a keyword like this would only require 15-20 quality inbound links & a few pages of great content.

If a keyword returns search results “in exact match” in the 500,000 to 1,000,000 result range, that is considered a competitive keyword.

Competitive keywords may require hundreds of links to impact them with an entire series of pages supporting the sites most relevant page via internal and external links. Each market has it’s own unique ranking criteria, but if you are working with a site that has acquired ranking power, acquiring terms under 50,000 results in Google is like picking the low hanging fruit.

To see how competitive some of your keywords are, try looking at your keywords in “exact match” form, just “type your keywords in the quotes instead” then see how many competing pages are targeting that keyword.

In the beginning building links with the throttle wide open and developing a plethora of links is typical. Then after you hit the top 40-50 results (with that page), then ease back and use finesse to climb the remaining positions into the top 10 search results.

Experimentation is the key, and each site reacts differently to different circumstances (so don’t rely too heavily on any one tactic). The key is finding the best line of SEO defense, which is to add a stream of fresh links as well as focusing on link quality above link quantity (all it takes is one from the right source).

Link velocity (the rate in which you gain or lose links) is an important component in maintaining how your pages will pass vital link juice and nourishment to the rest of your site. If you slack off, you lose your footing, or if you create a spike by building links too fast, you could invoke a penalty (and actually lose rankings).

Using deep links (linking to specific pages using optimal anchor text) has a profound impact on search engine placement. Deep linking capitalizes on the perfect marriage of content and strategic link building and hastens the development of authority for your site. As a result, you require less links (per keyword) over time to maintain and defend your position.

When initiating a link building campaign, aligning the fundamental aspects needed to acquire a high ranking position are rather elementary, what may not be so apparent is the amount of time it takes until all of the off-page and on-page criteria align and you gain access to the top 10.

Getting there is half the fun, but staying there requires a constant vigil as the demands for competitive phrases have a high churn rate (top 10 one day slipping 10 positions the next).

In closing, here is one of many methods for determining the best page to build links to with the highest occurrence of the keyword on that page.

Just use Google and add the following search command:

[keyword] site:domainname[dot]com in a search box & hit return (brackets around the keyword are not required and replace the word dot with a period). Then Google will return the page with the highest relevance for those keywords for the respective domain.

The value in this strategy is, the pages lower on the screen in the top 10 results returned are the ones with the least amount of relevance for that term, so you can either develop addition links to them (to build them up), or use the top 2-3 results to add more weight to those pages.

In either case, you entire site gains additional allinanchor relevance (the number and quality of the keywords in the anchor text/link) which is a major facet to defending your position as well as climbing higher up the rungs of the ladder in search engines.

Jonathan Haryanto asked:


 

By : Jonathan Haryanto

Social networking is increasingly popular, and have become wildly popular with a varied demographic. The birth of the social networking phenomenon has seen a shift in the way that many people browse the web, and especially in the way that people interact socially. Bebo, Facebook, Flickr, Friendster, LinkedIn, MySpace and Twitter are among other plethora of social networking sites out there on the net. They seem to have become unavoidable, and spring up wherever you go.

Everything about social networking is based on the profile. People spend hours updating their profiles just to let the world know whatever they happen to be doing. It seems that everyone is trying to live as their own mini celebrity, and suddenly everyone want to know your intimate details on everything from your address and date of birth to your musical tastes. The desire to have the most friends, or the most hits, makes people scramble to get as many friends as they can, even if they’ve never met the person. They add a vast swathe of plugins while bloggers and YouTube video makers are all trying to score as many hits as possible.

Each month there are billions of page views of ‘Web 2.0′ websites as people return time and time again to Social Networking Sites (SNS) like Facebook and MySpace, Social Media sites like YouTube and Blogger and Social Information sites like Wikipedia and Delicious. Cagora has recently launched the first Global Community Network consisting of more than 20,000 local and special interest communities that appeal to all generations. Cagora goes beyond Social Networking, Social Media and Social Information to provide Community Networking, Community Media and Community Information where Individuals , Businesses and Community Groups are all part of the same network.

The popularity of social networks has spurred many website owners to develop their own social networking website or to integrate social networking into their existing website. There are many reasons why you would want to build a social networking website or add one to your existing website. You may want to integrate social networking into your existing website to drive more traffic and expand your user base. Or if you have a company or group, you may want to benefit from a virtual pace to hangout, communicate, and share ideas, content, and files.

Whatever your reason, there are many social networking software platforms that offer distinct features to create your own social networking website, either independently or in conjunction with an existing website. Some are incredibly easy to use but offer limited customization while others require extensive technical knowledge but can run seamlessly with your website. With a little technical knowledge it is relatively easy to fully customize your own social network and even integrate it into your existing website. You also have the option to pay designers to create the perfect social networking add-on for your website. Most will also offer just about every imaginable feature you could want for your social network, making sure you do not loose out on functionality.

Some remotely hosted solutions give you the ability to customize your network’s URL so visitors to your existing site get a sense of congruence as they navigate from your main site to your social networking platform. They give webmasters more intricate control over layout by allowing webmasters to manipulate HTML headers, footers, and CSS styling. Although they take more skill to use, once developed they give your social networking site a more seamless and professional look. Some also offer unlimited storage for pictures, videos, audio, and videos for free. With this, your members will not have to worry about running out of space when sharing content. Others, however, have limits on storage capacity depending on the plan you purchase.

GoingOn is one such social networking software platform that webmasters who are looking for an innovative solution to their social networking needs can use. GoingOn is relatively new, and still in BETA status, which means that not all the modules are currently performing to their potential, but it will be the most feature rich platform among its competitors. GoingOn is easy to set up and requires little technical knowledge. It is also built using open source software which means that it will have even more potential for features and add-ons over time. Like its competitors GoingOn offers a selection of membership options. The paid packages allow webmasters to control advertising while the free packages are controlled by GoingOn.

However, if you need a perfectly functioning platform now, Ning or Kickapps are better options. They are also easier to set up than GoingOn and offer different pricing plans, and have more advanced functionality that can be used as an add on to an existing website.

Advertising on a social networking website created with a remotely hosted platform can very easy to set up and use, while some require more technological skill to set up but the results are worth it if you have the skill or can afford a web designer that does. Some platforms offer innovative advertising programs, while others don’t offer much advertising flexibility. Creators can get total control over advertising including collecting revenue, wile some platforms offer no control at all. Some offer innovative widgets that make promoting your social network easy even on a viral level, others are limited in functionality. So be sure to compare features.

With this free willed disclosure of all kinds of personal information and the ability to so easily carve out your own webspace has really opened up the Internet to the masses and released it from the grip of the computer geek, thus become a hacker’s paradise. Your name, address, date of birth and in fact just about everything about you could become available to hackers to use as they please. Sites such as Facebook and MySpace could become platforms for more serious Trojan attacks. So far social network sites have been hit by relatively harmless worms, adware and phishing attacks. However, with the amount of personal data so readily available it is certainly feasible that online banking data and other sensitive information could become compromised.