Blogging For SEO
December 3, 2008
Scott Lindsay asked:
If you’ve never heard the term SEO, let me explain briefly what it is, what it does and what it’s for.
SEO is the abbreviation for Search Engine Optimization. This is a web design technique that, when done effectively, draws positive attention from search engines. When your site is optimized for search engines you will discover that search engine users can find your web presence easier to locate when potential customers conduct their first online search.
When developing a site for SEO a web site owner needs to make sure they utilize a well researched keyword or key phrase that will be noticed by the search engine. The optimum number of times the keyword or phrase should be used is around 3-5%. If you use the term less it may not be noticed and if you use it much more it may be considered a spamming technique thus panelizing your site. You may also find that the content is hard to read if you insist on placing the keyword or phrase in locations that do not read naturally.
You’ll notice that the title of this article has to do with blogging. When you conduct a web search using various keywords or phrases you will often find blogs that are listed among the top ten for the phrase you chose. What this means is that if you develop a business blog to benefit your online business you should also work to ensure your core keyword or phrase is evident in your posts.
If you’re wondering why blogs might rank better than a standard business site it’s because blogs are updated more often than full websites. Search engines love to find new content so their interest in your site may be strong due to the new content you are making available. It is possible for a business blog to actually outperform a primary business website in terms of search engine rankings simply because there is more new information to consider and that often translates into improved trust and rank position. What this means is you may have more visitors to your blog than to your primary site. However this scenario is exactly why your business blog can be an important marketing tool for your primary site.
Here’s the equation…
Optimized blog + high search engine rankings = increased traffic to primary site
You just need to make sure that every blog post includes a reason for visitors to come to your primary site and you need to make sure a link is provided with every post on the profile page.
Did you know that when you blog for Search Engine Optimization you are also working to improve the overall traffic flow to your primary site? You do that by consistently blogging with a laser focus utilizing a very specific keyword or phrase.
Consider your business blog a funnel that helps direct the curious to a better answer to the questions they have about the very search term they used to find you. In other words, make it easy to find your site – and visitors will.
If you’ve never heard the term SEO, let me explain briefly what it is, what it does and what it’s for.
SEO is the abbreviation for Search Engine Optimization. This is a web design technique that, when done effectively, draws positive attention from search engines. When your site is optimized for search engines you will discover that search engine users can find your web presence easier to locate when potential customers conduct their first online search.
When developing a site for SEO a web site owner needs to make sure they utilize a well researched keyword or key phrase that will be noticed by the search engine. The optimum number of times the keyword or phrase should be used is around 3-5%. If you use the term less it may not be noticed and if you use it much more it may be considered a spamming technique thus panelizing your site. You may also find that the content is hard to read if you insist on placing the keyword or phrase in locations that do not read naturally.
You’ll notice that the title of this article has to do with blogging. When you conduct a web search using various keywords or phrases you will often find blogs that are listed among the top ten for the phrase you chose. What this means is that if you develop a business blog to benefit your online business you should also work to ensure your core keyword or phrase is evident in your posts.
If you’re wondering why blogs might rank better than a standard business site it’s because blogs are updated more often than full websites. Search engines love to find new content so their interest in your site may be strong due to the new content you are making available. It is possible for a business blog to actually outperform a primary business website in terms of search engine rankings simply because there is more new information to consider and that often translates into improved trust and rank position. What this means is you may have more visitors to your blog than to your primary site. However this scenario is exactly why your business blog can be an important marketing tool for your primary site.
Here’s the equation…
Optimized blog + high search engine rankings = increased traffic to primary site
You just need to make sure that every blog post includes a reason for visitors to come to your primary site and you need to make sure a link is provided with every post on the profile page.
Did you know that when you blog for Search Engine Optimization you are also working to improve the overall traffic flow to your primary site? You do that by consistently blogging with a laser focus utilizing a very specific keyword or phrase.
Consider your business blog a funnel that helps direct the curious to a better answer to the questions they have about the very search term they used to find you. In other words, make it easy to find your site – and visitors will.
If you enjoyed this post, make sure you subscribe to my RSS feed!
SEO Beginner’s Guidelines
December 2, 2008
Methyl Vizcarra asked:
Once we are hired to optimize a client’s site, we start taking responsibility for it, may it have a positive or a negative result. But of course, we always guarantee our client good search engine ranking. But what do we do to attain that?
Here are some guidelines for beginners venturing into optimizing their websites for Search Engines:
Use targeted keywords
Do intensive research. Gather key words or phrases that are worth targeting. Look for websites where you can check each search term’s popularity in search engines. These words are the commonly searched terms by the visitors therefor you can get significant traffic once you start to rank on SEs. Keywords with moderate competition and a high number of searches are the best candidates.
Meta Content
Meta content is what users see in the description of your site in the search engine results. This should be relevant for your site to be visited. Detailed meta content can be of great help to your rankings and for the visitors to have a preview of what the site is all about.
A friendly design
A website should be both user and search engine-friendly. The design should be pleasing to the eyes and easy to navigate so that visitors will stay and come back to your site. Keep in mind that you should have something interesting for them not leave on the next second. At the same time, it should have a clean code so that the bots of search engines could easily find your keywords. Take time to create a proper site structure to let bots crawl each pages easily.
Web Content
A perfectly designed site for search engine robots is nothing if the content is not good or if the website has no content at all. Most guests surf the net for information so that’s what you should give them. Your visitors will surely come back if your content is always updated. Just be mindful of the grammar and sentence composition because it says a lot about the credibility of your information.
Relevant Links
The least inbound link that you want to have is from a link farm because bad links could hurt your rankings and your credibility in the market as well. Be very careful in choosing your link partners and make sure that when you submit on directories, choose the right category for your website.
Do not lose hope if you do not reach your goal fast. SEO takes a lot of hard work especially that there are hundreds or maybe thousands of competitors who also wants to be on the top of search engine rankings. Just be patient, be logical and play by the rules.
Once we are hired to optimize a client’s site, we start taking responsibility for it, may it have a positive or a negative result. But of course, we always guarantee our client good search engine ranking. But what do we do to attain that?
Here are some guidelines for beginners venturing into optimizing their websites for Search Engines:
Use targeted keywords
Do intensive research. Gather key words or phrases that are worth targeting. Look for websites where you can check each search term’s popularity in search engines. These words are the commonly searched terms by the visitors therefor you can get significant traffic once you start to rank on SEs. Keywords with moderate competition and a high number of searches are the best candidates.
Meta Content
Meta content is what users see in the description of your site in the search engine results. This should be relevant for your site to be visited. Detailed meta content can be of great help to your rankings and for the visitors to have a preview of what the site is all about.
A friendly design
A website should be both user and search engine-friendly. The design should be pleasing to the eyes and easy to navigate so that visitors will stay and come back to your site. Keep in mind that you should have something interesting for them not leave on the next second. At the same time, it should have a clean code so that the bots of search engines could easily find your keywords. Take time to create a proper site structure to let bots crawl each pages easily.
Web Content
A perfectly designed site for search engine robots is nothing if the content is not good or if the website has no content at all. Most guests surf the net for information so that’s what you should give them. Your visitors will surely come back if your content is always updated. Just be mindful of the grammar and sentence composition because it says a lot about the credibility of your information.
Relevant Links
The least inbound link that you want to have is from a link farm because bad links could hurt your rankings and your credibility in the market as well. Be very careful in choosing your link partners and make sure that when you submit on directories, choose the right category for your website.
Do not lose hope if you do not reach your goal fast. SEO takes a lot of hard work especially that there are hundreds or maybe thousands of competitors who also wants to be on the top of search engine rankings. Just be patient, be logical and play by the rules.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Blogging – Why It Works So Well For SEO
November 30, 2008
Scott Trimble asked:
Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.
You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.
Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.
You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.
You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.
Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.
You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.
Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.
You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.
You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.
If you enjoyed this post, make sure you subscribe to my RSS feed!
