Mike Standing asked:


The real intention behind all of the search engine optimization and link building campaigns is to have better website rankings. You as the webmaster have already set up your online presence through your own domain name and internet address but after taking a look at the millions of websites listed and competing with each other on Google and other search engines, you might feel a bit confused.

You might wonder what you actually are going to do to be among the top ranking websites and since you have heard from another webmaster that links are the real factor behind the search engines success today, so begin your link building programs.

But do you have any idea of the number of links to be named as perfect and enough? Are you going to add the links to your website homepage based on a flashing and rushing method, creating tens and hundreds of new links per week? Who are you going to ask for learning the optimal number of links needed for your web pages?

Well, these and so many other questions might come across your mind because no one actually knows the exact answers to the questions mentioned.

So what is the solution, you might ask? In fact all of the professionals in the search engine optimization world suggest that the hurried methods will lead to some problems and failures on the web and the link building pace too is one of the steps to be taken with considerations, study and patience.

Please note that the successful websites are the ones having patient webmasters and owners, because the search engines in general and Google in particular is very wise when it comes to adding some links to websites and by establishing too many links in a short period of time, you might actually damage your site raking on the web.

Please do not get yourself confused with the number of the links needed for having a top ranking site. It is not that easy to mention whether 5 or 25 links are enough to push your website among the top ten websites on Google, because if it was that easy, no website could be at the top of the listings for a long time as others would outperform it by adding more links.

But in reality you can see that many of the top ranking websites in every niche are able to remain there for a long time, and some of them might be there for years, and without any fears from other colleagues and competitors getting to the top of them.

But one thing about these powerful websites is always true and that is the pace of adding the new links.

Nearly all of the high ranking websites have been involved in link building programs using an assured way of adding the new inbound links regularly and not too hurriedly.

Please note that it might take a long time to get high rankings this way but it is very helpful in practice.

All of the search engines love to see the progress of websites achieved through a constant, regular approach and this is why Google for example never likes to see thousands of instant links added to a very newly built website overnight.

One other important point to be mentioned in this regard is that the newer a website is, the harder it is to have better search engine rankings and so the more caution it needs when it comes to add some new inbound links to it.

The older websites, especially the ones having domain names registered some years ago, have already passed some obstacles in their link building campaigns and they might be adding some new links faster and nothing happens to their rankings and this confirms the point that after several years of a website launching, gradually the website will be getting more powerful regularly.

By reviewing the points mentioned, we come into the conclusion that the matter of search engine optimization and the hot discussion of link building, are the real factors behind the success of every website on the web and you can achieve both of them through patience and a constant campaign and approach.

David Fishman asked:


Many sites link back and forth to each other simply because it makes good business sense to do so. Search engines still count reciprocal links but they are not valued as much as one way links. By establishing reciprocal links will help your site move up in the search engine rankings. For a very long period of time all the webmasters traded links. But now, because of the new search engine algorithms, reciprocal links are not as powerful as they once where.

Consider paying for submission to some important directories. For a fee, these directories will index your site in their database within two to five business days. Links from any directory that is not popular is not going to help your overall link popularity, but as these sites grow in popularity you will receive more and more relevant links which will bring your link popularity up.

Writing articles and submitting them to article directories is one of the best ways in creating one way links and increasing popularity to your website. Search engines index text links a lot easier because a text link can be analyzed for certain keywords and it can check for relevancy of the keyword with surrounding words.

One way links are more favorable than reciprocal links; Google assigns different weight to one way links and reciprocal links, usually the reciprocal links are lower. If you have a site that is on the same ip do not link to each other, search engines to count this as a link.

Writing articles is very popular now and if you are not doing it you need to start producing articles and distributing them among article sites. Your articles should be of good quality, helpful to the audience and display to the internet world your knowledge and expertise. One way links will really push you up in the search engines. Writing articles is the best and easiest way to get one way links. Creating a bio and including your links at the end of the articles is a great way to rapidly grow your one way links. Writing articles is the easy way to get one way links.

It’s like a voting system. If 100 sites think your content is worth linking to, then search engines like Google will take notice. The link anchor text is more effective if the page receiving the link has the anchor text in its title tags, and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. Writing articles and posting them to article sites is one of the best ways to generate traffic to your site, it takes time but it is worth it. As everyone says “content is king” everyone is wants new original content on their sites to drive traffic to it.

Obviously, the higher your website is ranked in the search engines the more visitors will click on your site and the more traffic you will have. The best ways to get good targeted visitors are search engines. Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario.