Add Corporate Blog Marketing to your SEO Toolkit
December 19, 2009
You’ve spent money on your Web site marketing efforts, and you want to see a return as quickly as possible. Add corporate blog marketing to your SEO toolkit to turbo boost your online marketing efforts by extending your reach, gaining even more search engine visibility and attracting more qualified traffic to your site. In today’s competitive market, it’s one of the newest trends you can’t afford to ignore.
For those who are still unfamiliar, a blog began as a personal online diary online. A blog is self-updatable, allowing for frequent content additions, often written in a conversational tone, links to other Web sites and blogs, and uses two-way interaction with readers via public comments.
Corporate blogging is then defined as another way to publish business-related content and gain more visibility for your company on the Web. By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly and attract new customers looking for relevant information.
If done properly, corporate blog marketing can boost your search engine positioning. Writing regularly on your industry and incorporating SEO generates increased search engine visibility and position your site higher in the rankings. You’ll soon see search results on all sorts of targeted keyword phrases included in your corporate blog marketing, which then helps bring those visitors to your Web site.
Corporate blog marketing also helps increase your link popularity online. The number of incoming links to your corporate blog and your company’s Web site grows and grows each month, simply by having a blog marketing presence. Your corporate blog can be full of relevant content readily available for others to link to, and by linking out to other sites, you can then build a platform to develop quality reciprocal linking arrangements.
Having a corporate blog targets an endless stream of media relations. Today 98% of journalists begin their research online, and their first stop is usually a corporate blog! Corporate blogging can also be syndicated via RSS feeds so that your content goes directly to news professionals on the lookout for an unfolding story. If they don’t find your information, they’ll find someone else’s.
Build customer relationships with your own corporate blog marketing campaign. Corporate blogging allows you to perform real-time market research by posing questions and receiving immediate feedback. By giving your company a personable voice, and continuing to offer them relevant content, you can transform return readers into loyal customers as well as viral marketing partners, with blog marketing. More and more, CEOs and other business executives are reaching out to prospects and current customers on a more personal level.
Lastly, blog marketing increases your online sales. There are millions of potential customers surfing the Web right now looking for information on your product or service. By establishing a presence with your corporate blog and defining your company as an industry leader, you can attract qualified traffic ready to buy.
Those SEO and marketing firms are experts at setting up corporate blogging can help you maximize the effectiveness of your blog marketing solution. Search out firms who offer a combination of ‘business blog know-how,’ expert Web site copywriting and SEO experience in order to get the highest possible results from your corporate blog marketing and to effectively communicate a compelling sales message.
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Tips for the Successful Link Building
November 21, 2008
At first I want to tell you something about link building basics. Link building is about getting inbound links to your website /link popularity building/ and it is one of the most important aspects when evaluating the quality of a website. Our intention is always to get more visibility and traffic to our website through these links. It is a part offpage search engine optimization /SEO/ and you have to do it, when onpage optimization is done correctly.
With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo …/ now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.
For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.
But now, let’s start with link building process. We know 2 types of link building in term of linking:
1. One-way link building
2. Reciprocal link building
The first one gives more importance but it’s harder to get. Here are some simple but effective tips.
1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:
A, Submitting to the popular and niche directories /the most important free directory is DMOZ.org and paid Yahoo directory/.
Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:
“add url” “your keyword” “no backlink required” ,
“submit url” “your keyword” “no backlink required” ,
“submit link” “your keyword” “no backlink required”
By typing these queries to Google you will directly find thousands of one-way links.
B, Submit your website to the article directories
Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.
Search for article directories, simply type a query to Google:
“submit your article”,
“submit article”,
“add your article”,
“add article”
With these queries you will find hundreds of free article directory sites!
Don’t forget to promote your articles and website at digg.com, del.icio.us, technorati.com, furl.net, rawsugar.com, simpy.com, shadows.com, blinklist.com, my.yahoo.com, google.com/reader, my.msn.com, bloglines.com/help/share.
C, Submit your website to the forum sites
Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.
D, Leave a comment on other blog sites.
Search for the blog sites related to yours where you can leave a comment.
Type a query to Google:
“Leave a comment” intitle:”your keyword”
“Leave a response” intitle:”your keyword”
“Leave a comment” “your keyword”
“Leave a response” “your keyword”
Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.
If you have a blog site, be sure to submit it to blog directories.
E. Press release distribution
Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.
F, Email newsletter directory submission
Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.
Some newsletter directories:
Ezine-Universe.com, Zinos.com, BestEzines.com, InfoBot.net, LifestylesPub.com, …
G, Buy one-way links
You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 – $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers.com
There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website
H. Beware of Link Farms you may often heard about getting thousands links but it is not effective and that’s not the way to go.
2. Reciprocal Link Building
The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.
To find your competitors backlinks in Goggle, MSN and Yahoo type the following:
Link:www.yourcompetitorwebsite.com try to get backlinks from these sites
Let’s see how to find another link partners in search engines:
“add url” “your keyword”
“submit url” “your keyword”
“submit link” “your keyword”
“your keyword” “link exchange”
Quality reciprocal links you can find by typing the previously mentioned queries in directory.yahoo.com and dmoz.org.
Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some link building software, but when you build links always vary the link building techniques and after 3 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission.com/link_populariry.php
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