LinkedIn Master Stragegies

LinkedIn Master Stragegies
This is the ultimate resource for making money using LinkedIn. LinkedIn is one of the most viral social media sites, and this product shows step by step how to achieve any professional goal and dominate your market on LinkedIn.
LinkedIn Master Stragegies

LinkedIn Marketing – 8 Best Tactics to Build Book and Business Sales
Like it or not, social media marketing is here to stay. Now, you can grow your book or product sales as well as grow your clients using Linkedin correctly.
LinkedIn Marketing – 8 Best Tactics to Build Book and Business Sales

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Linkedin Marketing: The Secret Behind Social Networking Success

Linkedin Marketing: The Secret Behind Social Networking Success

LinkedIn is a professional, business and career oriented social networking site. It allows you to meet professional experts in a variety of industries across the globe.

There’s currently over 35 millions professionals on LinkedIn and these numbers are growing as we speak.

The LinkedIn community enables you to connect with like minded people which in returns allow you to grow your business contacts and network.

As a registered member, you get to create your own personal profile with information about you, your company, your products and services. You can also mention your professional accomplishments.

Once you’ve done this, you can begin to maintain a list of contacts which are known as connections and actively invite others to join your network and that whether they are existing LinkedIn users or not.

Now that you’re a little more familiar with the LinkedIn community, let’s go ahead and detail the numerous ways you can use LinkedIn to increase your business growth and get ahead of your competitors.

<b> #1. Growing & Managing Your Contact List </b>

Jeffrey Combs once said: “Your Networth Is Proportional To Your Network” and this statement is so true. In business, your contacts are everything. You don’t know need to know everyone, but make sure you know the people that know everyone!

That being said, the LinkedIn community is a great place to begin connecting with real professionals in order to begin growing your list of business contacts which could be done pretty easily.

Just like any social networking site, you should approach like minded people to initiate the first contact (make sure that you’re not spamming people with your ads) and regularly keep in touch with them so in the long run, they’ll know, like and trust you.

In addition to this, you can import almost any digital address book and web email contacts (Hotmail, Aol, Yahoo, etc…) from your LinkedIn account hence growing your list of contacts.

<b> #2. LinkedIn Answers </b>

This tool is by far one of the most important tools on LinkedIn. “LinkedIn Answers” allow anyone to ask questions about any topic and anyone can answer these questions.

The cool thing about this is that you can interact with lots of people that are not in your network…Hence, a great way to increase your connections.

So Here’s How It Works: When someone asks a question, everyone can give out answers or suggestions to that specific question.

A few days after the question has been posted and that you’ve received some answers, you’ll be asked to choose the right answers or the answers that helped you most.

And out of all these good answers, you’ll have to pick the “best” answer. Then the person that has been chosen for the “best” answer will be provided with an expertise point that will show up on his/her profile.

Answering questions is a great way to establish your expertise in a certain field. By answering more and more questions or inquiries from other LinkedIn users, you’ll be able to gain more expertise points which will allow you to become the expert people are looking for to do business with.

Remember that in business, people join you or buy your products or services because you’re an expert or a leader they know, like and trust.

With this little tool, you’ll be able to drive a great deal of traffic to your site…Increasing sales and sign-ups!

You can easily become THAT expert in a really short period of time (anyone can become an expert in anything with just a simple research…Please do not share this secret with anyone!), hence attracting potential leads and prospects to your marketing funnels.

Asking questions is also a good way to interact with other experts. Your questions will be read and answered by so many people and you can make use of their expertise to do joint ventures or share business ideas.

<b> #3. LinkedIn Services </b>

The “LinkedIn Services” tool is a complete directory of service providers that have been recommended by other users in your network.

Let’s say that you’re looking for a highly qualified graphic & web designer in your town or city and you really want to make sure they’re real experts. You can use the “LinkedIn Services” to see which graphic & web designers have been recommended by others.

This tool will help you save time researching for professionals you want to hire to get a certain job done.

That being said, I strongly suggest that you get your clients to recommend you as a professional so when people are searching for services or products you offer, then they’ll find you.

That alone is priceless since you’ll get tons of prospective clients at your fingertip without spending a penny on advertising.

<b> #4. Search LinkedIn </b>

The search tool simply allows you to find professionals that you know and even the ones you don’t know.

Then you can either try to get an introduction from someone in your network that knows that person or simply upgrade your LinkedIn account in order to be able to contact him/her directly.

<b> #5. LinkedIn Groups </b>

LinkedIn groups allow you to join any group that you want. You’ll then be able to meet great people and keep in touch with prospective business partners and clients.

Make sure that you’re a contributing member of each group you join. Post great content regularly, keep in touch with the other group members, etc…This will literally help you brand your name, your products, services and even business opportunities because people will begin to relate to you.

<b> #6. LinkedIn Jobs </b>

LinkedIn is also a great place to post jobs or recruit employees to your company. Thousands of companies are hiring and recruiting on LinkedIn so if you’re a business owner looking for prospective employees, there you go!

If you’re looking for employment, there are so many great companies on LinkedIn offering great career opportunities.

<b> #7. Search Engine Optimization Made Easy </b>

SEO marketing is one the toughest things out there in cyberspace and takes a lot of effort and learning to become an expert.

Since LinkedIn is highly ranked in all top search engines, your LinkedIn page will easily show up in the top 10 in search engine results for certain keywords. That’s literally free organic traffic your page without all the SEO marketing hassle.

Give it a try: simply type my name “Souleymane Maiga” on Google.com and on the 1st page, you’ll see my LinkedIn profile.

<b> #8. Conclusion </b>

In conclusion, I would like to say that LinkedIn is a great social networking site. If used properly, it could increase your visibility and brand name.

It also adds more credibility to your image and brand (“LinkedIn Answers” easily allow you to become a known expert in your field of expertise).

Keep in mind that LinkedIn should not be used a mass marketing outlet like Facebook or MySpace or even Twitter (you should only target what you’re looking forward to accomplish).

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Make Money With Your Blog

Someone asked on LinkedIn: “If I wanted to have a successful blog that potentially made money, what would I do?”

First thing’s first, after figuring out what it is you’re going to write about and designing the blog and hosting it somewhere (I would suggest purchasing a keyword-rich domain name rather than hosting it free on Blogger or some other blog site), the most valuable thing you can do is add buttons and links to your blog to allow users to subscribe to it in as many different ways as possible. Some people use services like Bloglines, some people use an RSS app, some people use Firefox live bookmarks, but not all of these people are savvy enough to know how to subscribe to a blog without a specific sub-to-this-blog link for their preferred RSS reader. A great resource to help you make these different links is Feedburner.com. Feedburner also allows you to design email signatures with animated headlines from your blog, and many other different ways to publicize and monetize your blog. Plus, it lets you watch the traffic and subscription trends for your blog’s feed.

Next, you want to research keywords to find a keyword that relates to your subject matter that people actually search for, so that if you find yourself in the top ten rankings on Google for said keyword, you will actually get traffic from it. An awesome tool to help you figure this out is Wordtracker GTrends which is here: http://freekeywords.wordtracker.com/gtrends/

Once you find your keyword or key phrase, you want to make sure your blog’s code is search engine friendly. You want to make sure your meta tags are within search engine guidelines, that your keyword density is appropriate for your subject matter, and that all of your titles have your keyword or key phrase in it. A good way to get a head start on this is to have your blog’s backend hosted by Blogger, while the blog itself is published on your own domain. I say this because Google owns blogger and as such, the new version of blogger features extremely Google-friendly code.

After this, you need to get some links pointing to your site from good, Google recognized sites that relate to your subject matter. The best way to do this is to search on Google for your keywords or key phrase and ask the top ten ranking web sites to link to your blog. You may have to be creative about this, using what we like to call link bait. This can be anything that entices another web site owner to link to your site. Because your site will be new and most top ten ranking sites know a thing or two about search engine optimization, you probably won’t be able to just get a link exchange – no one wants to link to a brand new blog for two reasons, one is that new bloggers have a tendency to lose interest after a while and you find yourself linking to a blog that never gets updated, and two is because the site has no Google PageRank. If you offer your potential linkers something else, you may have more success. For example, I once ran a campaign for a client that swapped links for a discount on my client’s products. Whatever it is you swap for a link is up to you, be creative.

You want to add your web site to blog directories and blog resources such as Technorati. If you haven’t spent literally a week straight doing this, you haven’t found nearly all of them. There are so many! Your best bet is to search Google for a list of blog directories.

Ask your friends or colleagues to Digg each of your blog posts using digg.com

Add links to the bottom of every post that will allow readers to add to delicious, post to facebook, myspace, stumble upon, etc. Use as much 2.0 power as you possibly can. Get a Twitter account and tweet as much as you can, follow as many users as you can. Make sure every profile you’ve ever made for yourself or your business on any site, has a link to your blog. Make sure your blog address is everywhere, when you comment on others’ blogs, when you talk in forums, etc.

You want to make sure you have an advertising policy available on your web site for potential advertisers to read, and as many different ways for them to contact you.

When all of this is set up and ready, it’s time to send out a Press Release. Make sure it is enticing and boldly underlines how this blog is different and why people will want to read it. Submit your press release to as many press release distributors as possible. Again, just search on Google and you’ll find a ton. Some cost money, some are free.

Now it’s time to post. Make sure your posts have personality. No one wants to read a dry technical blog. You want to make sure your own personality comes out in each and every post. Also, the more controversy, the better. A controversial post will entice readers to send the link to their friends and family in either horror or pride – both are equally as good! It will also encourage comments and repeat visits when something heated has been posted to the comments and the poster wants to come back to check the responses. It will also encourage repeat commenters and some will be compelled to subscribe to your blog. Make it controversial enough and you may even hit the mainstream news, such as Michelle Malkin did recently when she objected to the scarf Rachael Ray was wearing in a Dunkin’ Donuts ad.

Submit all of your article length posts to article databases utilizing the author’s bio as a spot for a link back to your blog. Hopefully people will syndicate these on their own sites keeping the bio in tact and thus, creating more links to your blog.

Some people use traffic exchanges such as BlogExplosion or Blog Soldiers and while it does actually increase your traffic, most of that traffic is useless. The only one I have ever found that actually results in real readers, is BlogExplosion.com. These sites are not entirely useless, however, as they do have directories that your blog is submitted to when you join. And there are no obligations after joining, so I would suggest doing so just to get into the directories as they are even more links to your blog.

Make sure you blog regularly, but not too much. Many people subscribe to RSS feeds as a much faster way to get their daily reading in. Blogs with a lot of daily headlines, generally get skimmed and sometimes just deleted when there’s no time. But blogs that only have a post a week, can tend to be forgotten about. My suggestion is to keep it to once daily, and at the very least, 3 or 4 times per week. If you are going to be unable to post for a period of time, vacation or something, post and let your readers know so that they don’t think it’s just another blog gone stale.

In the meantime, add Google Adsense to your blog, perhaps Amazon a-store and any high-quality affiliate programs that can relate to your blog’s subject matter.

If you keep all of this up, you will have advertising revenue. The key though, is patience. Keep at it and don’t get discouraged. Publicizing any web site can take months upon months before you see results. But once you do, it’s highly worth it. You may even want to design and sell your own merchandise for further revenue.