How to Market Your Blog for Optimal SEO Gains
November 21, 2008
Ben Kemp asked:
Ok, so you’ve created your nice shiny new blog, and you’ve been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)… whats next?
Review Your Blog
First, take stock of your blog’s set-up, and make sure its ready for debut; 1.) Do your postings have some relevant key word content in the headings? If you’re intending to improve your overall ranking across search engines, remember to “optimise” the page just as you would any other page of your site. Decide on the keyword phrase you are targeting, make sure its used in the heading. Make sure its highlighted in the body text, particularly in the first and last paragraphs.
2.) Do your postings contain a “clickable” link or two back to your site? By this I mean a “proper” link in the format (a href=”http://www.example.com”)Example Link(/a) and not just your plain URL. To build traffic, you want to make it easy for people to get to your site!
3.) Does each posting contain your “Author Details Panel” that credits the articles and postings to you, including your (clickable) site URL information? Make your links open in a new window – thats a kind gesture to those who’d like to return and finish reading the original page…
4.) Have you made a statement of your copyright constraints, if any? Perhaps you should encourage people to copy and distribute your blog content, providing the Author Panel remains intact? That would be the best way to ensure widest distribution, and the consequent proliferation of valuable 1-way links back to your site! Write up your requirements, and post it as a page, which then generates a permanent link on your Blog menu.
Blog Marketing
You will probably want other people to read your blog in order that they may appreciate your literary genius, right? But of course, nobody knows where its at yet, so you’ve got to give it some publicity. The first step should be to add a prominent link to it on your own web site, or sites – pretty obvious, you’d think? However, in all the excitement, that is sometimes overlooked!
More importantly, if you want it to start generating lots of nice new incoming links, and generating serious traffic increases, you’ve got to actively “market” your blog to the places that blog readers go… and “Where is that, pray tell me do?” I hear you say…
Well, the ping services you’ve added earlier are all well and good, but due to the volume of spam and garbage postings, some discipline had to be installed into the blog process to exert some control. Your site is no doubt “pinging” a variety of servers each time you create an entry. However, before any significant transfer activity takes place, you will have to front up and formally register yourself and your blog with as many of those services as possible.
The process is analogous to submitting to a normal search engine or directory, and pretty much for the same reasons. In some cases you may be asked for a reciprocal link – not too much to ask for the favour about to be rendeered to you. In other cases, a “donation” might be requested. Before handing over the cash, have the sense to check the Google Page Rank of the site… its got to be high (5+) to be worth it!
The challenge is finding all these blog directories… but a brief search will show that there are listings available.
By the time you’ve spent a day working through the 150+ directories accessible from the various links you’ve located, you’ll be in good shape to get that traffic counter ticking along. Your postings, and the consequent “ping” to the various services, should now have your content distribution flowing right along.
Good luck!
Ok, so you’ve created your nice shiny new blog, and you’ve been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)… whats next?
Review Your Blog
First, take stock of your blog’s set-up, and make sure its ready for debut; 1.) Do your postings have some relevant key word content in the headings? If you’re intending to improve your overall ranking across search engines, remember to “optimise” the page just as you would any other page of your site. Decide on the keyword phrase you are targeting, make sure its used in the heading. Make sure its highlighted in the body text, particularly in the first and last paragraphs.
2.) Do your postings contain a “clickable” link or two back to your site? By this I mean a “proper” link in the format (a href=”http://www.example.com”)Example Link(/a) and not just your plain URL. To build traffic, you want to make it easy for people to get to your site!
3.) Does each posting contain your “Author Details Panel” that credits the articles and postings to you, including your (clickable) site URL information? Make your links open in a new window – thats a kind gesture to those who’d like to return and finish reading the original page…
4.) Have you made a statement of your copyright constraints, if any? Perhaps you should encourage people to copy and distribute your blog content, providing the Author Panel remains intact? That would be the best way to ensure widest distribution, and the consequent proliferation of valuable 1-way links back to your site! Write up your requirements, and post it as a page, which then generates a permanent link on your Blog menu.
Blog Marketing
You will probably want other people to read your blog in order that they may appreciate your literary genius, right? But of course, nobody knows where its at yet, so you’ve got to give it some publicity. The first step should be to add a prominent link to it on your own web site, or sites – pretty obvious, you’d think? However, in all the excitement, that is sometimes overlooked!
More importantly, if you want it to start generating lots of nice new incoming links, and generating serious traffic increases, you’ve got to actively “market” your blog to the places that blog readers go… and “Where is that, pray tell me do?” I hear you say…
Well, the ping services you’ve added earlier are all well and good, but due to the volume of spam and garbage postings, some discipline had to be installed into the blog process to exert some control. Your site is no doubt “pinging” a variety of servers each time you create an entry. However, before any significant transfer activity takes place, you will have to front up and formally register yourself and your blog with as many of those services as possible.
The process is analogous to submitting to a normal search engine or directory, and pretty much for the same reasons. In some cases you may be asked for a reciprocal link – not too much to ask for the favour about to be rendeered to you. In other cases, a “donation” might be requested. Before handing over the cash, have the sense to check the Google Page Rank of the site… its got to be high (5+) to be worth it!
The challenge is finding all these blog directories… but a brief search will show that there are listings available.
By the time you’ve spent a day working through the 150+ directories accessible from the various links you’ve located, you’ll be in good shape to get that traffic counter ticking along. Your postings, and the consequent “ping” to the various services, should now have your content distribution flowing right along.
Good luck!
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Building Link Popularity Through Article Marketing
November 21, 2008
Jane Scaplen asked:
Creating a website is the first thing that you must do in order to generate revenue. That rule is simple enough and many people already know the value of a cleverly-designed and uniquely portrayed website. Those two characteristics of that website, however, are very important and crucial to the development of your fan base. If more people decide that your website and articles are up to snuff and love reading the information that you continue to put on it, then you will soon generate a website that will have your link all over the internet. If you do the opposite, however, and never take care of your website and fill it with out-of-date information then the opposite reaction will happen: your article marketing and website will be a never-ending process that will get you nowhere!
One aspect of building link popularity through your website is to develop embedded contextual links within your article. If you have a lot of links that you can advertise within your article, more users will be drawn to it because you have an assortment of products and services that you are advertising. Embedded links within your articles will not only give your articles and marketing that you do for them more clout with the search engines, but they will also establish a good fan base for your website and articles. For example, you can easily create a large group of people that love your articles by simply promoting your articles that have a lot of resources to offer. Those resources that you are offering may be links within your article, but when people decide that they like your article you have written, they will also post your link on their list of favorite Digg websites as well as many other public bookmarking websites.
Completing this cycle over and over by promoting your articles and website will help you out even further. The more you promote your website and use your article marketing to generate revenue and traffic, the more that people will see your articles and be attracted to them. This process and rule-of-thumb doesn’t just apply to your own website, however. If you have a lot of links that you want to promote because of affiliate earnings and commissions, marketing your articles will give you and your affiliate even more traffic and a higher chance to earn a good amount of money! The more people that see your website will help you establish that link popularity that you want to create for your articles as well as for the products of your affiliates.
Chances are that if you have been through this process than you definitely know that using article marketing to establish your link popularity is crucial. It is crucial not only to the development of your website but also to how the search engines will view and portray your website filled with articles. Developing link popularity, however, is not an easy task, but by following this process of article marketing you will be well on your way to developing the desired links that you want!
Creating a website is the first thing that you must do in order to generate revenue. That rule is simple enough and many people already know the value of a cleverly-designed and uniquely portrayed website. Those two characteristics of that website, however, are very important and crucial to the development of your fan base. If more people decide that your website and articles are up to snuff and love reading the information that you continue to put on it, then you will soon generate a website that will have your link all over the internet. If you do the opposite, however, and never take care of your website and fill it with out-of-date information then the opposite reaction will happen: your article marketing and website will be a never-ending process that will get you nowhere!
One aspect of building link popularity through your website is to develop embedded contextual links within your article. If you have a lot of links that you can advertise within your article, more users will be drawn to it because you have an assortment of products and services that you are advertising. Embedded links within your articles will not only give your articles and marketing that you do for them more clout with the search engines, but they will also establish a good fan base for your website and articles. For example, you can easily create a large group of people that love your articles by simply promoting your articles that have a lot of resources to offer. Those resources that you are offering may be links within your article, but when people decide that they like your article you have written, they will also post your link on their list of favorite Digg websites as well as many other public bookmarking websites.
Completing this cycle over and over by promoting your articles and website will help you out even further. The more you promote your website and use your article marketing to generate revenue and traffic, the more that people will see your articles and be attracted to them. This process and rule-of-thumb doesn’t just apply to your own website, however. If you have a lot of links that you want to promote because of affiliate earnings and commissions, marketing your articles will give you and your affiliate even more traffic and a higher chance to earn a good amount of money! The more people that see your website will help you establish that link popularity that you want to create for your articles as well as for the products of your affiliates.
Chances are that if you have been through this process than you definitely know that using article marketing to establish your link popularity is crucial. It is crucial not only to the development of your website but also to how the search engines will view and portray your website filled with articles. Developing link popularity, however, is not an easy task, but by following this process of article marketing you will be well on your way to developing the desired links that you want!
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