Some Common Link Building Methods for SEO
November 21, 2008
IC asked:
e primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.
1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.
2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.
3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.
4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.
5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.
6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.
So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.
e primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.
1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.
2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.
3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.
4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.
5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.
6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.
So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.
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Various Link Building Method
November 21, 2008
andy tao asked:
Once you have made your website it’s time to get it successful and making money. The only way to make money is to get people visiting it, the more people you can get – the more potential it has. There are many ways that you can boost your search engine ranking increasing your traffic. You have to build as many quality back links as possible which in turn raise your rank in the major search engines.
There are various ways of doing this, each having advantages over the other. One way is to submit your website to directories, this is where you pick a top level category and include your website and description in there. This can be very useful as a popular directory can provide you with targeted traffic. Directories often come in three forms, free non reciprocal (you can submit it for free with out needing to link back to them), free reciprocal (you can submit your link for free but you will have to have a link from your site to the directory in order to get accepted) or paid directory (self explanatory, you have to pay either per month/year/permanent in order to get your site listed).
Another way is to contact similar sites in your niche asking for a link exchange which can also provide you with targeted traffic from time to time. For example if you have a site selling baby cots, contact sites that sell baby clothes, toys etc and ask to trade links as you can also provide them with traffic. Make sure you trade with the right sites that will actually give you a benefit as too many outgoing links can have a negative effect on your site.
You can write articles based on your niche that people will find interesting and submit them to article directories, make sure you embed a link back to your site so that if people use them it will provide a back link unless they go to the trouble of taking it out.
A new method that is becoming popular is to sponsor wordpress themes, once someone has made a theme and got sponsors they will submit it to various theme sites where people can download them for free and use with their blog. If they do that they will have a link pointing to your site. Only pick ones that you think will be downloaded multiple times in order to get the best results.
Once you have made your website it’s time to get it successful and making money. The only way to make money is to get people visiting it, the more people you can get – the more potential it has. There are many ways that you can boost your search engine ranking increasing your traffic. You have to build as many quality back links as possible which in turn raise your rank in the major search engines.
There are various ways of doing this, each having advantages over the other. One way is to submit your website to directories, this is where you pick a top level category and include your website and description in there. This can be very useful as a popular directory can provide you with targeted traffic. Directories often come in three forms, free non reciprocal (you can submit it for free with out needing to link back to them), free reciprocal (you can submit your link for free but you will have to have a link from your site to the directory in order to get accepted) or paid directory (self explanatory, you have to pay either per month/year/permanent in order to get your site listed).
Another way is to contact similar sites in your niche asking for a link exchange which can also provide you with targeted traffic from time to time. For example if you have a site selling baby cots, contact sites that sell baby clothes, toys etc and ask to trade links as you can also provide them with traffic. Make sure you trade with the right sites that will actually give you a benefit as too many outgoing links can have a negative effect on your site.
You can write articles based on your niche that people will find interesting and submit them to article directories, make sure you embed a link back to your site so that if people use them it will provide a back link unless they go to the trouble of taking it out.
A new method that is becoming popular is to sponsor wordpress themes, once someone has made a theme and got sponsors they will submit it to various theme sites where people can download them for free and use with their blog. If they do that they will have a link pointing to your site. Only pick ones that you think will be downloaded multiple times in order to get the best results.
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8 Ways to Build Links
November 21, 2008
Seomul Evans asked:
To purchase links or to not purchase links, that is the question. Of course links are crucial to SEO success, but is there an easy efficient way to get them without paying for them? We should hope so, particularly given Google’s decision to penalize websites that contain paid links. Google is instead developing algorithms that favor websites to which others have linked naturally, meaning that they are linked to because the linking webmaster chose to link instead of being paid to link.
Which leads us to the next logical question: How do you get natural links? Here are eight ways to build up your natural links and win at the SEO game:
1. Join an Online Community
Online communities are everywhere and they address everything from maternity clothes to fishing equipment. Find a community that relates to your product or service and join in. Present yourself as an authority and be helpful to others in the community. Because you are confident, friendly, and helpful, others will automatically want to link to you.
2. Exchange Quality Links
Although it may sound intimidating at first, ask to exchange links with others who might be interested in your product or service. If you can get a link from your local library or a local or online community, you’ll have moved a long way toward effectively building your links.
3. Deep Links
Make sure than some links point to your site’s inner pages rather than your front page. If you can build up deep links, you will eventually dominate search engine results for that topic
4. Make the Main Thing the Main Thing
Remember who you’re marketing to and focus on that niche. Don’t try to be all things to all people. You’ll spread yourself too thin and end up shooting yourself in the foot. Your family may love that you keep pictures of your kids on your website, but your potential customers won’t be able to take you seriously if they don’t believe you spend every waking moment building your business.
5. Create Good Content
Once you’re clear about your focus, create high-quality content that others can’t help but want to link to. Other experts and professionals are more likely to link to you if there’s something particularly helpful or interesting on your website like a “how-to” article.
6. Write Articles
Submit your articles anywhere you can. This builds backlinks to your site and helps you establish yourself as an authority in your community. Make sure your articles aren’t spammy and don’t be obvious about promoting yourself. Just focus on writing good content that others will find relevant and helpful, and the links will come naturally.
7. And When You’re Not Writing Articles, Blog
This is another great way to establish yourself as an authority in your field and create relationships, which is what the new wave of internet marketing is all about. People will be more likely to link to you if they can put a face, a funny story, and a writing style to your company name. Blogging is also good motivation to ensure that your content is always fresh.
8. Sponsor Some Links, But Only if You Have To
Some industries are so competitive that it’s nearly impossible to get links with paying for them. Adult, SEO, finance, gambling, and mortgage are some of the most competitive industries, so if you find yourself in one of those, you may want to consider sponsoring links.
The best way to be successful in SEO is to come by your links the honest way. Don’t be pushy or overbearing. Don’t market yourself heavily. Be courteous and confident, helpful and relational. When others perceive that you really want your product or service to help them, they will be much more likely to respond to you. And if link-building is still an elusive enterprise, you can also hire a SEO expert or internet marketing firm to help you increase your link-building savvy.
To purchase links or to not purchase links, that is the question. Of course links are crucial to SEO success, but is there an easy efficient way to get them without paying for them? We should hope so, particularly given Google’s decision to penalize websites that contain paid links. Google is instead developing algorithms that favor websites to which others have linked naturally, meaning that they are linked to because the linking webmaster chose to link instead of being paid to link.
Which leads us to the next logical question: How do you get natural links? Here are eight ways to build up your natural links and win at the SEO game:
1. Join an Online Community
Online communities are everywhere and they address everything from maternity clothes to fishing equipment. Find a community that relates to your product or service and join in. Present yourself as an authority and be helpful to others in the community. Because you are confident, friendly, and helpful, others will automatically want to link to you.
2. Exchange Quality Links
Although it may sound intimidating at first, ask to exchange links with others who might be interested in your product or service. If you can get a link from your local library or a local or online community, you’ll have moved a long way toward effectively building your links.
3. Deep Links
Make sure than some links point to your site’s inner pages rather than your front page. If you can build up deep links, you will eventually dominate search engine results for that topic
4. Make the Main Thing the Main Thing
Remember who you’re marketing to and focus on that niche. Don’t try to be all things to all people. You’ll spread yourself too thin and end up shooting yourself in the foot. Your family may love that you keep pictures of your kids on your website, but your potential customers won’t be able to take you seriously if they don’t believe you spend every waking moment building your business.
5. Create Good Content
Once you’re clear about your focus, create high-quality content that others can’t help but want to link to. Other experts and professionals are more likely to link to you if there’s something particularly helpful or interesting on your website like a “how-to” article.
6. Write Articles
Submit your articles anywhere you can. This builds backlinks to your site and helps you establish yourself as an authority in your community. Make sure your articles aren’t spammy and don’t be obvious about promoting yourself. Just focus on writing good content that others will find relevant and helpful, and the links will come naturally.
7. And When You’re Not Writing Articles, Blog
This is another great way to establish yourself as an authority in your field and create relationships, which is what the new wave of internet marketing is all about. People will be more likely to link to you if they can put a face, a funny story, and a writing style to your company name. Blogging is also good motivation to ensure that your content is always fresh.
8. Sponsor Some Links, But Only if You Have To
Some industries are so competitive that it’s nearly impossible to get links with paying for them. Adult, SEO, finance, gambling, and mortgage are some of the most competitive industries, so if you find yourself in one of those, you may want to consider sponsoring links.
The best way to be successful in SEO is to come by your links the honest way. Don’t be pushy or overbearing. Don’t market yourself heavily. Be courteous and confident, helpful and relational. When others perceive that you really want your product or service to help them, they will be much more likely to respond to you. And if link-building is still an elusive enterprise, you can also hire a SEO expert or internet marketing firm to help you increase your link-building savvy.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Link Popularity Strategy For New Sites
November 21, 2008
Megrisoft asked:
The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link, link popularity and link exchange.
What is Link and Link Popularity?
The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.
What is Link Exchange?
In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.
What are new site link exchange problems?
For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”
In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. “
It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).
Link building strategy for new site owners
Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.
1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:
http://www.dmoz.orghttp://dir.yahoo.com
2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.
3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.
4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.
5. Email based discussion Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.
6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.
7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.
8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.
9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.
10. Discount Offer You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.
11. Affiliate program Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.
12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.
It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.
The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link, link popularity and link exchange.
What is Link and Link Popularity?
The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.
What is Link Exchange?
In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.
What are new site link exchange problems?
For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”
In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. “
It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).
Link building strategy for new site owners
Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.
1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:
http://www.dmoz.orghttp://dir.yahoo.com
2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.
3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.
4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.
5. Email based discussion Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.
6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.
7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.
8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.
9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.
10. Discount Offer You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.
11. Affiliate program Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.
12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.
It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.
If you enjoyed this post, make sure you subscribe to my RSS feed!