IC asked:


e primary activities in SEO that will arguably have the most impact on your sites position in the search engine rankings is link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.

1. Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a reciprocal link. The most well known directories include the Yahoo directory and dmoz.

2. Article Submission: Submission of articles to article directories is another common link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the link.

3. Social Bookmark Submission: Social bookmark sites allow you to bookmark web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.

4. Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.

5. Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.

6. Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.

So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.

Jockmark asked:


 

What is link building?

Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission and many more.There are three types of link building.

1. Link Exchanges

2. One Way Link Building

3. Three Way Link Building

The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.

Why link building?

Link building is one of the hardest things to do when creating a successful website, on little or no budget. Link building is one of the most and crucial part of any search engine optimisation campaign. The basic concept of link building is to get as much links of your sites sprinkled all over the Worldwide Web. Link building is an important off-page optimization factor that helps boost natural search engine rankings. Link building is a process wherein there is a creation of inbound links to your own site. Link building is difficult, frustrating and time intensive. Link building is simple emailing sites and asking for links. Link building is a very specific field that comes under the term SEO.

Links to your site are not the most important factor in determining your ranking and you will have to have a well-optimized site to rank well, however, when all else is equal (i. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo. Links are what make the World Wide Web go round. Links are the most objective and unbiased evaluation of a website’s worth…. Links are crucial in almost every SEO strategy to help improve your sites ability to rank high in the search indexes, draw traffic and ultimately generate revenue.

Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites. Link building is really “link buying” in whatever format it winds up being. Link building is an indispensable part of any effective search engine optimising strategy and is specially designed to establish and improve your website’s link popularity. The act of executing a link building campaign builds invaluable market knowledge Link building is self-fulfilling. In conclusion, link building is not only for increasing link partners and search engine rankings, its also used to create partnerships and establish profitable relationships with other webmasters.

Link Building Methods:

there are many link building techniques.

the most effective are…..

1)Social book marking

2)Directory Submission

3)Article submission

4)block Commenting

5)forum posting and many more..

Top Reasons To Hire A Link Building Company linke Traffic Assistants:

Link building has never been on the website owner’s list of favorite things to do. It is time-consuming, but then again, a website never gets to the top of search engine results without any links to it.What does a website owner do if he is not fond of doing it himself? Hire a link building company to do the link building. Outsourcing your link building may cost a lot of dollars, but there are reasons that tip the balance in favor of outsourcing.

Link Building Takes Time.

If you don’t have the time for link building, chances are, you’ll never have other websites linking to you, unless if other website owners find you first.

Don’t think that it only takes an email to get other website owners to link to you. The reason why link building takes time is because most website owners or web masters do not respond on the first try, or even on the second.Keep in mind, there are so many other websites trying to get as many links as they can. This floods the webmaster’s inbox. It definitely takes a strategy and a bit of creative thinking to get webmasters to notice you and make it impossible for them to refuse your request for a link.Link-building companies make your life easier because they’ve been at it long enough how to get the intended results right away.



It Can Be Frustrating

When you try link building, you are trying to sell your site to other website owners, which is not an easy thing to do if you are a new website.

Expect website owners to reject your sales pitch on the first attempt (sales is a field of rejection). This makes it very worth it to outsource link building; link building companies are used to the cycle of contacting webmasters or website owners, making a follow-up, and facing rejection.



Important In Search Engines

The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site.Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own.In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this.Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.

 

Jeremiah OConnell asked:


Constantly applying link-building strategies that boosts ones site link popularity will significantly render assistance in transforming your search engine rankings. Link building is an endless technique and should consequently be part of ones web site optimization schedule.

Yet, Link building is oftentimes looked upon as a hard and endless activity and is consequently invariably precluded. Declining to regularly implement link building ideas will come out in weaker search engine rankings. As a Webmaster myself I consider reciprocal link building is difficult to achieve so I have decide on for some less repetitious and more resourceful methods of building links to my web site.

In this article I’m going to unwrap 3 strategies of link building that not only give me added back-links, but also adds creditability and boosted targeted traffic to my blogs as well.

Link building strategy #1 – Article Marketing

Writing and submitting appropriate and informational articles to top article directories, is an ideal way to progress link popularity, increase creditability and direct targeted traffic back to your web site. Not only will you buildup backlinks from the reports directories, but you will also receive backlinks from other websites and newsletters that disseminate your report.

Link building strategy #2 – Forum Marketing

Comparable to the article marketing method above, forum marketing will also help increase creditability, inbound links and traffic. Assuming you submit quality and productive content while always including a link to your site in your sig file, readers will see you as an authority and will want to visit your site for more information.

Link building strategy #3 – Blog Comments

This last method is mostly useful if you host a blog on your own website. Consider popular blogs in your chosen market and supplement to their content by offering relevant and useful comments. Always include your website URL when commenting. The better quality of comment you make the more traffic you will obtain. Now here’s where this method gets really interesting. The largest blog directory on the Internet ‘Technorati’ will assemble these back-links to your blog and classify them as authority inbound links, on balance amplifying your blog popularity and link building efforts.

Todd Daon asked:


As we all know link building is a tedious process which no webmaster likes to do, it takes time and effort to build a good amount of inbound links in order to draw some relevant traffic from the search engines, the only problem is that not every webmaster knows how to do it right; since most webmasters tend to be quite lazy the thought of requesting relevant reciprocal link exchanges comes to mind and we immediately think of automated link exchange networks, while this worked some time in the past, as of today, this has become an ineffective link building technique which offers close to no benefit to the surfer, specially when several low quality sites appear in your link list.

Since the weight given to reciprocals went down it is important to focus on one way links but how do we obtain these type of inbound links?, again since we have picked lazy webmasters as our example we can deduct that the next obvious course of action would be to buy links, yes, this is the lazy people’s way out, while acquiring several highly ranked links would be quite expensive such webmasters also take high risks of being discovered by Google’s algorithm and being banned from the search engine result pages, so the question pops once again what should we do?

Now that we have established some of the wrong ways to acquire links lets suggest some great link building techniques which can result to be quite controversial but this is the goal we are after, you see, if people are not interested in your content or if they have seen it over and over they are very likely to hit the “back” button of their browsers which is not a good thing according to Google’s analytics software; if you have used this tracking method you know that they measure the “stickiness” of a site by recording the amount of time visitors spend in your site and the number of times they “bounce back” to the search engines.

In order to gain inbound links we must place ourselves (and our sites for that matter) in the center of an ongoing discussion, now this doesn’t mean we should register in many forums and spam it with link posts, that is not what this method suggest, instead you can find a good discussion topic which is sure to grab people’s attention, for instance:

- Write an article about an ongoing discussion related to your niche. If you had a science site it would be a great idea to research current science news such as the recent controversial article which talks about “Evangelical Scientists trying to Refute the laws of Gravity with a new -Intelligent Falling- Theory”, now this specific article is extremely controversial since you will have several people trying to explain the laws of gravity through science and others through faith or unconventional methods. Since you wouldn’t be the first writing about it you can use it in a blog and then add your particular point of view which should have enough “spice” to trigger a discussion, but be very careful since you don’t want to create a bad reputation for your site.

- If adding your own point of view to this article is not your style you can try to find a “funny side” to this story and either write about it, make a funny Photoshop picture related to it or even make a short video and post it on Youtube, quoting your site at the beginning and the end of the video. Social sites can be quite explosive as far as the attention your material can get so make sure to post it there to build huge amounts of back links.

Twisting hot stories (without breaking any law) and adding your point of view can sure be controversial once you use social sites to spread your word, that’s why it is recommended to offer an RSS feed to your comments and articles, you can also use Press Release sites to get unparalleled attention, but what ever you do make sure to be ready for the amount of feedback you will get from your target audience.

As you see republishing a controversial article does nothing for your site but adding “extra material” to it is ultimately what gives it value and will help you get valuable one-way links. Make sure to make your site easy to link to by formatting your URL properly, you don’t want to have a great article linked to an address such as ” http://yoursite.com/index.php?458ref=abcd&cont=4454″ as you see this is not an intuitive and easy to link to URL.

Do this with several controversial (but relevant) stories and you will see massive amounts of one-way links coming your way.

Jeffrey Smith asked:


Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.

Although the title may sound like a jingle, all cliches aside, building the ideal quantity and type of links each month to maintain a stable search engine ranking is a unique formula for each site (which could be 20 links per page or 40 links per month per term for every competitive top 10 keyword).

Although link building is not the “magic bullet” for creating a high ranking position, it’s contribution to the process is undeniable. Finding the elusive number of links for each of your keywords is crucial for managing hang time in the SERPs (search engine result pages).

Here is a basic SEO technique you can use to quickly determine how competitive a keyword is. For example, if a keyword has 10,000 or less competing pages using the exact match form of the term “in quotes” in Google, then hitting the top 10 for a keyword like this would only require 15-20 quality inbound links & a few pages of great content.

If a keyword returns search results “in exact match” in the 500,000 to 1,000,000 result range, that is considered a competitive keyword.

Competitive keywords may require hundreds of links to impact them with an entire series of pages supporting the sites most relevant page via internal and external links. Each market has it’s own unique ranking criteria, but if you are working with a site that has acquired ranking power, acquiring terms under 50,000 results in Google is like picking the low hanging fruit.

To see how competitive some of your keywords are, try looking at your keywords in “exact match” form, just “type your keywords in the quotes instead” then see how many competing pages are targeting that keyword.

In the beginning building links with the throttle wide open and developing a plethora of links is typical. Then after you hit the top 40-50 results (with that page), then ease back and use finesse to climb the remaining positions into the top 10 search results.

Experimentation is the key, and each site reacts differently to different circumstances (so don’t rely too heavily on any one tactic). The key is finding the best line of SEO defense, which is to add a stream of fresh links as well as focusing on link quality above link quantity (all it takes is one from the right source).

Link velocity (the rate in which you gain or lose links) is an important component in maintaining how your pages will pass vital link juice and nourishment to the rest of your site. If you slack off, you lose your footing, or if you create a spike by building links too fast, you could invoke a penalty (and actually lose rankings).

Using deep links (linking to specific pages using optimal anchor text) has a profound impact on search engine placement. Deep linking capitalizes on the perfect marriage of content and strategic link building and hastens the development of authority for your site. As a result, you require less links (per keyword) over time to maintain and defend your position.

When initiating a link building campaign, aligning the fundamental aspects needed to acquire a high ranking position are rather elementary, what may not be so apparent is the amount of time it takes until all of the off-page and on-page criteria align and you gain access to the top 10.

Getting there is half the fun, but staying there requires a constant vigil as the demands for competitive phrases have a high churn rate (top 10 one day slipping 10 positions the next).

In closing, here is one of many methods for determining the best page to build links to with the highest occurrence of the keyword on that page.

Just use Google and add the following search command:

[keyword] site:domainname[dot]com in a search box & hit return (brackets around the keyword are not required and replace the word dot with a period). Then Google will return the page with the highest relevance for those keywords for the respective domain.

The value in this strategy is, the pages lower on the screen in the top 10 results returned are the ones with the least amount of relevance for that term, so you can either develop addition links to them (to build them up), or use the top 2-3 results to add more weight to those pages.

In either case, you entire site gains additional allinanchor relevance (the number and quality of the keywords in the anchor text/link) which is a major facet to defending your position as well as climbing higher up the rungs of the ladder in search engines.

Cliff Posey asked:


If you want to increase your website’s rankings in the search engines, you will need to use inbound links, also known as backlinks, to create link popularity. To do this, you can use link building directory submission services or promote link building by submitting to article directories manually.

While there are pros and cons to each method of creating inbound links, you will find that using link building directory submission services is very different than promoting link building by submitting to article directories.

Whichever way you decide to do it, the necessity of creating inbound links cannot be ignored. Link popularity is crucial for search engine rankings. Search engine bots automatically assume that the more backlinks there are pointing to a particular website, the more popular and valuable the website is. While this idea works in theory, it allows for the system to be easily manipulated by savvy web developers who build their own link popularity using directory submission services or by taking the more hands on route of by submitting to article directories manually.

Pros and Cons of Using Link Building Directory Submission Services

Directories to build links are categorized lists of links from various places around the web. There are many different directories out there and they all offer different services at different prices.

There are several pros and cons to using these services to create backlinks.

Pros

Link building directory submission services are easy to find. They are everywhere on the web.

Most submission services are free or no cost.

These services usually offer quality, traffic-building inbound links.

Smaller submission services may not be very beneficial.

Cons

Link building directory submission services have very different processes.

Larger services sometimes charge significant fees and may be hard to get access to.

Free listings can take anywhere from a week to a month to get added to a directory, and may never be added at all.

Pros and Cons of Promoting Link Building by Submitting to Article Directories Manually

Submitting to article directories is another easy way to build links. Article directories contain informational articles for Internet readers. These directories can be a powerful method of getting quality inbound links.

If you decide to use this method, you will want to submit articles to as many different article directories as possible. In general, it is better to submit a different article to each directory, but if you have a really good piece, you can spread the same article to multiple sites.

Here are the pros and cons of building links by submitting to article directories.

Pros

Most Internet marketers consider promoting link building by submitting to article directories one of the best Internet marketing strategies around.

Search engines love backlinks from content rich pages, such as article pages. Most article directories are free to submit to.

There are article submission services and software programs that can make the submissions for you.

Cons

Link building by submitting to article directories can be time consuming if you write your own articles and make submissions manually.

Software programs can be inaccurate and aren’t good at following article directory guidelines (for example, software programs can’t choose appropriate categories, etc.).

Whether you decide to promote link building by submitting to article directories or by using link building directory submission services, there is no denying the importance of inbound links. If you want your site to be a success in the search engines, give one of these methods a try. You won’t be disappointed.

David Fishman asked:


Search Engines in the last couple of years are giving more weight to one way links with a similar theme, these links are a vote of trust and confidence for your website, they are so important that they help your site in the rankings of search engines. One search engine in particular uses link popularity, that search engine is Google. When you improve your link popularity it will eventually move your site up in the serps, this is the goals of every webmaster.

Incoming links are votes to your website; more links does not mean you are the most popular, a combination of links and quality links are considered very important. Think of it this way, if you have 1000 poor links pointing to your site compared to 100 quality links they 100 links are more important to have

Search Engines are changing their algorithms all the time and they are becoming very advanced, now they are able to detect natural and purchased links. Link popularity is very important to most major search engines, so when conducting your link marketing campaign try to concentrate 95% of your time on this.

Before you start your link campaign make sure your site is a quality site with good content. A Link exchange is a great way to market your website in a very cost effective manner.

Inbound links are important because search engines see them as being indicative to quality. To build links for you website it is important to list your site with directories, and write articles, by using these methods you will increase link popularity to your site.

Getting one way links to point to your site is gold, but you need to make sure that the links that point to your site are quality links. If you can get one way links and quality links pointing to your site this will help your link popularity and move your site up in the serps.

However, filling your website with content may not be enough to increase your web traffic. Furthermore, as your content grows, you will be viewed as the expert in your field. Having lots of useful content on your web site such as informative articles, online tools, facts and just good content will make other webmasters want to link up to your site, by linking to your site this will create more traffic plus help you link popularity.

Valuable one way links back to your site Targeted traffic to your website from the directory In most cases you choose the anchor text for your link Human edited directories are great place to place your link, these directories have some editorial standards and are great for advertising.

If you are have link on website with high PageRank (PR4+), you will benefit from it and your ranking will boost. You can get the page rank of your site by going to sites online that look it up for you or by downloaded the Google toolbar. The Google toolbar is used to show you page rank of websites, the page rank is calculated by many factors but one of the most important factors is inbound one way links.

Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. The more webmasters that write articles the more links you will have pointing to your website.

Tyler Dewitt asked:


For any web master, or e-commerce website owner, we all know that building links into you website is a very important process, but there is some things to be aware of when building links, and there is a proper way of building links.

One thing I’ve always done when I’ve first started a website was to build links to it by doing directory submissions, high quality directory submissions, and article submissions. This process can sometimes be a link bait effect specially with article submissions.

When doing article submissions, that give the “viewers” a more clear look at what you have to offer on your website, and if its something very pro efficient, and they find it interesting they might just link you, and spread the word to there Internet friends, or just there average general friends.

Some things to realize about doing article submissions is to always make sure you put your keywords inside the title of the article, the reason I say this is cause a big majority of the time this is what going to show up in the search engines, so say someone is searching for “widgets”.

Well its a possibility that your article link could show up, and by them going to your article, and reading about what your author published, or you published they might just find it interesting and check further into your website, just be sure to put more then 1 keyword in your title, and mix them up.

Now when were submitting to directories we always want to keep your “keyword”, inside the anchor text because when the robots/spiders go search through the web there valuing the anchor text the most from ibl(inbound links) to you, and this will give you a major boost if done right, and have got enough of these links.

To learn more about directory submissions, article submissions, or to hire a directory submitter please check out Directory Submission Service, and SEO tips.