Link Building: Proven Strategies for Effective Link Building
November 21, 2008
Jeremy Gislason asked:
Link building is a necessary part of website promotion. The only true way to have your website ranking well in the search engines is to build quality backlinks to it.
Sometimes, link building will happen without your direct input. This is when other webmasters or visitors see enough value in your website to link to it from their website or from a blog or forum. That is why you need an authoritative site – to gain natural backlinks.
For the remainder of the time, you need to be conducting regular link building campaigns. There are many ways to go about getting backlinks to your website. This article will cover some of the most effective methods of link building.
Link Directories
Submitting to free link directories is a good way to start your link building efforts. It can start off the process of search engine spidering, but rarely has a big impact on your rankings.
You need to track down the high page rank and high quality directories rather than low quality ones. Sites like DMOZ (which can be hard to get listed on) and Yahoo Directory are considered authority directories. Yahoo costs $199 to list your site, but most webmasters say that the benefits make the cost worthwhile.
Contacting Webmasters
This is the old-fashioned way of building links, but still the best way to get quality links on the sites that you want.
Because webmasters of popular sites receive so many emails requesting link exchanges, you need to make yours stand out.
You can offer them benefits or a premium spot on your site for their link. However, keep in mind that one way links are the best backlinks to get, so offering to send them free content for their site (with your website link inserted) is a better option.
Outsourcing
Outsourcing your link building can have positive and negative effects. If you outsource for $20 then you are going to receive very low quality links that will do more harm than good to your site.
It is only suggested to outsource to trusted, well-known link building individuals or services that do more than just submit your links to directories and spam blogs. A good link builder will cost you money, but it can be well worth it.
Effective Link Structure
Now that you know how some of the places and methods of building links, you need to focus on the links themselves.
Of utmost importance is your anchor link text. That is the text that surrounds your href tags in the HTML and the text that search engines use to give weight to your site from the link.
Mixing up your link text is ideal; so make a list of several keyword phrases that you wish to use as anchor text, ensuring that they include some of your main targeted keywords.
As mentioned, one-way links are the most effective links to build. They are also the hardest quality links to gain, but the benefits outweigh the effort involved in obtaining them. Failing that, reciprocal link building from quality, related and authority websites is well worth pursuing if your site is to rank well in the search engines.
Link building is a necessary part of website promotion. The only true way to have your website ranking well in the search engines is to build quality backlinks to it.
Sometimes, link building will happen without your direct input. This is when other webmasters or visitors see enough value in your website to link to it from their website or from a blog or forum. That is why you need an authoritative site – to gain natural backlinks.
For the remainder of the time, you need to be conducting regular link building campaigns. There are many ways to go about getting backlinks to your website. This article will cover some of the most effective methods of link building.
Link Directories
Submitting to free link directories is a good way to start your link building efforts. It can start off the process of search engine spidering, but rarely has a big impact on your rankings.
You need to track down the high page rank and high quality directories rather than low quality ones. Sites like DMOZ (which can be hard to get listed on) and Yahoo Directory are considered authority directories. Yahoo costs $199 to list your site, but most webmasters say that the benefits make the cost worthwhile.
Contacting Webmasters
This is the old-fashioned way of building links, but still the best way to get quality links on the sites that you want.
Because webmasters of popular sites receive so many emails requesting link exchanges, you need to make yours stand out.
You can offer them benefits or a premium spot on your site for their link. However, keep in mind that one way links are the best backlinks to get, so offering to send them free content for their site (with your website link inserted) is a better option.
Outsourcing
Outsourcing your link building can have positive and negative effects. If you outsource for $20 then you are going to receive very low quality links that will do more harm than good to your site.
It is only suggested to outsource to trusted, well-known link building individuals or services that do more than just submit your links to directories and spam blogs. A good link builder will cost you money, but it can be well worth it.
Effective Link Structure
Now that you know how some of the places and methods of building links, you need to focus on the links themselves.
Of utmost importance is your anchor link text. That is the text that surrounds your href tags in the HTML and the text that search engines use to give weight to your site from the link.
Mixing up your link text is ideal; so make a list of several keyword phrases that you wish to use as anchor text, ensuring that they include some of your main targeted keywords.
As mentioned, one-way links are the most effective links to build. They are also the hardest quality links to gain, but the benefits outweigh the effort involved in obtaining them. Failing that, reciprocal link building from quality, related and authority websites is well worth pursuing if your site is to rank well in the search engines.
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Build Links And Popularize Your Site
November 21, 2008
Alpna asked:
What is Link Building?
Link-building is the process of obtaining inbound links from external websites to your own site to improve both direct referrals (people visiting your site by clicking on your links) and search engine ranking. It can be very difficult to get quality inbound links so I am listing a few proven methods that you can use to build back links that will help you boost your sites search engine rankings.
1: Article submissions
Write an article on a topic related to your site, then submit it to free article sites. Your article can then be reprinted all over the web, always with a link back to your website.
2: Press Release
Press releases can be very effective tool for alerting the media to your website and getting publicity through media coverage. You may include link to your site in the press release, there are number of press release sites for example prweb dot com
3: Free directory submissions
You can receive a free inbound link by submitting to hundreds of free directories. Just make sure you follow their submission guidelines and then be patient as it may take several months for your site to be listed.
4: Paid directory submissions
Why pay for directory listings if you can get them for free? Many webmasters choose to buy directory listings, for several reasons. First of all, your site will generally be listed much quicker (in most cases usually within 24 hours). Also, you can often get a higher quality link from a paid submission than a free submission as most of time paid directory will higher pagerank.
5: Three way link exchanges
Link exchanges are arguably not as helpful as they once were, but 3 way links are still excellent. For example you own Site A and you will provide a link Site B and Site C will provide you with a inbound link.
6: Forum posting
Join forums related to your site and become an active member of forums. Of course, you can include a link to your site in your forum signature.
7: Blog posting
Find blogs to your site and leave relevant comments on blog posting and leave a link to your site within the comment.
What is Link Building?
Link-building is the process of obtaining inbound links from external websites to your own site to improve both direct referrals (people visiting your site by clicking on your links) and search engine ranking. It can be very difficult to get quality inbound links so I am listing a few proven methods that you can use to build back links that will help you boost your sites search engine rankings.
1: Article submissions
Write an article on a topic related to your site, then submit it to free article sites. Your article can then be reprinted all over the web, always with a link back to your website.
2: Press Release
Press releases can be very effective tool for alerting the media to your website and getting publicity through media coverage. You may include link to your site in the press release, there are number of press release sites for example prweb dot com
3: Free directory submissions
You can receive a free inbound link by submitting to hundreds of free directories. Just make sure you follow their submission guidelines and then be patient as it may take several months for your site to be listed.
4: Paid directory submissions
Why pay for directory listings if you can get them for free? Many webmasters choose to buy directory listings, for several reasons. First of all, your site will generally be listed much quicker (in most cases usually within 24 hours). Also, you can often get a higher quality link from a paid submission than a free submission as most of time paid directory will higher pagerank.
5: Three way link exchanges
Link exchanges are arguably not as helpful as they once were, but 3 way links are still excellent. For example you own Site A and you will provide a link Site B and Site C will provide you with a inbound link.
6: Forum posting
Join forums related to your site and become an active member of forums. Of course, you can include a link to your site in your forum signature.
7: Blog posting
Find blogs to your site and leave relevant comments on blog posting and leave a link to your site within the comment.
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