Subhash Kandpal asked:


 

Link Building is one of the most important processes that affect your website’s page ranking on different search engines like Google, Yahoo, MSN and others.



Link Building = Number of back links your web site has =Link Popularity



Link Building = Adds Value + Enhances Page Rank

 

Reasons for using Link Building service





It is an ethical way of increasing your website popularity.



It is a one-time investment thus saves a lot of advertising expenditure.



Saves your time.



Last but not the least, your website link appears on another – the moment it is clicked, it starts earning you business.





 



Link Quantity vs. quality







If you establish a number of links in your site, it does not mean that you have got successful to increase your web traffic. Success in link building depends upon the quality of inbounds links.

“Not the quantity of the back links,

but the quality of those pages where your link appears is important.“



 

Types of link building



There are three types of link building:-



One-way



This process is used for establishing only incoming links without displaying the other end’s links on yours, this process is termed as one-way link building or non-reciprocal link building .Basically this link building is done through web directory submission, blogs, articles and press releases. In one word, social media is a great medium for one way link building and drawing traffic to the site.



Two-way



This process is used for submitting your link to other websites and accepting their links on yours in return. This method abides by the “Give and Take” policy. However, one should be cautious while exchanging links with others having the same or higher page rank. It is also known as reciprocal link exchange. Link exchange plays significant roles for any SEO strategy.



Three-way

Three-way method is operated by involving a third website as a medium for exchanging links between the two websites.





A good SEO company will dispense with superfluous link building services and take care of inbound, outbound and reciprocal links for your website.

Jeni Dalton asked:


Quality link building play a vital role when comes higher search engine rankings

What is link building?

Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.

There are three types of link building

1.Link Exchanges

2.One Way Link Building

3.Three Way Link Building

The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.

Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.

I prefer Link Exchanges when compared to other link building techniques off course when it’s done with quality and effectiveness. I will tell you how it should be done.

Few Guidelines for Reciprocal Link Building:

1.The link partner website should be theme related

2.The links coming from websites should have been online for sometime.

3.If the website has good popularity than its perfect. Popularity is now days judged by Page Rank Technique of Google.

4.The link partner website should not be banned by search engines.

5.Link backs to our websites should not come from more than 3 clicks away.

I have applied all these techniques when I was doing search engine optimization for my websites www.gogglesea.com and www.contactseo.com and received huge amount of traffic and search engine rankings which obviously improved my leads and sale generations.

I prefer doing professional Link building and quality link building within the guidelines of search engines which can fetch me high search engine positioning and obtain a prominent placements.

If you are going to start a link building campaign follow the tips when I have mention and you will get astonishing results. The link building process is simple and cost effective which can reduce your costs on PPC and other promotional methods to get traffic as a result you save huge amount of money.

Steve Buchanan asked:


In order to choose service, you should consider a few things. When considering various link exchange methods, you need to think about how you are going to maximize the return of your efforts. There are many, different types of services, all offering some form of link exchange – more or less automated. Not all exchanges produce the same quality links, nor do they have the same features.

There are three common types of link exchange services;

Automated link exchanges:

You often upload a new page, or insert a script on part – or all – your pages. These services often charge a fee, and they almost always have many features, making it easy to decide where to link to and what inbound links to focus on. Some services take this one step further and offer relevant links within content. No links pages, real content. The downside is the lack of control over your outbound links – You have to trust the people running the link exchange to find the bad neighborhoods. This, however, is their job, and most of them are very good at it.

If you offer many outbound links, this can be a very easy way of getting many, many new inbound links. It’s fast, very manageable and not very expensive. Add the possibilities of getting links from content filled pages, and this makes for a good idea. Many offer affiliate programs, making it possible to earn commission as you gain link popularity.

Regular link exchanges:

Here, you need to send – or receive – a link exchange request for an exchange to take place. After both parties agree, it’s up to you both to add the link manually – and use the link exchange service to authenticate it. This is the most common service out there, it is often free, but limited to five request a day – with an option to upgrade for unlimited requests. With these services, you and no one else will check the sites you link out to, which is both good and bad. You don’t risk linking to a bad site – unless YOU choose to – but it’s also very time consuming. These services’ lack of control over their users link pages will naturally make their ability to detect cheaters bad, and many of them don’t even seem to be doing any form of control. It’s up to you.

The only limit to the amount of new inbound links is time – It is very time consuming, but with endless possibilities. You can find many of these services for free, making it the perfect choice for the webmaster on a low budget.

Link exchange directories:

This is basically a directory of websites, added by their webmasters as an indication of interest in exchanging links. These directories are excellent browsing for highly relevant link exchanges. These directories don’t have any fancy software, instead you have to check the potential link partner’s site and mail him or her, letting them know you are interested in exchanging links. The links exchanged are often of very high quality, s imply due to the actual mail conversation. You can together decide how and where the links should be placed. This takes some time, but because of the personal nature of these exchanges you will rarely be cheated.

A very, very time consuming link exchange method. Don’t expect many links using these directories – expect a few, good quality links.

Trying to move up the search engines, using nothing but link exchanges, is a difficult task, all though very much possible. It is a very good complement to your normal SEO strategies, and it can even be done for free. If you find a link exchange with an affiliate program, you can add a potential income to your rewards.

Megrisoft asked:


The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link, link popularity and link exchange.

What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

What is Link Exchange?

In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”

In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. “

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).

Link building strategy for new site owners

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.orghttp://dir.yahoo.com

2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.

4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

5. Email based discussion Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.

6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

10. Discount Offer You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

11. Affiliate program Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.