Keywords: Increase Link Popularity, Get Traffic, Link Building
November 21, 2008
Cliff Posey Jr asked:
To increase link popularity, you need solid link building techniques. Link building allows you to establish relevant inbound links to your website, which in turn increases search engine rankings and helps you get traffic.
If you aren’t familiar with the different methods people use to increase link popularity and get traffic, the first thing you need to know is that not every link building method is considered acceptable. In fact, some of the methods used to increase link popularity are considered so unethical that they can actually get you in trouble with the various search engines.
To help you differentiate between what is ethical and what is not, here is a list of the most common link building methods used to get traffic:
Social Bookmarking
There has been a lot of discussion lately in regards to using social bookmarking as a way to get traffic and increase link popularity. Some people think that this link building technique borders on unethical.
The truth is that it depends on how you utilize social bookmarking sites. If you are an active member of a social bookmarking community who posts links to a personal website and other relevant sites to increase link popularity for everyone, you are doing nothing wrong. If, on the other hand, you create an account and repeatedly submit your own links and nothing else to get traffic, you are participating in spam-like behavior.
Spamming
Spamming can sometimes get traffic to your website, but it is not the best way to increase link popularity. Most of the search engines frown upon spamming and have the ability to catch inexperienced spammers within a month or two.
The following link building techniques are considered unethical spamming by the major search engines: participation in unrelated and centralized link farms, automatically generated doorway pages, and false redirects.
Article Submission
Manual and automated article submission is another link building technique that has garnered proven results over the years. Article submission is widely thought to be an ethical way to increase link popularity and get traffic. Nevertheless, there are exceptions to the rule.
For example, article submission that is fully automated but not targeted is usually considered spam. It is also a huge waste of time when compared to other link building strategies. If you want to get traffic and increase link popularity, you must submit articles to the right directories.
CBuying Links
Search engines often advise against buying backlinks as a way to increase link popularity and get traffic. The reason is because it cheats their ranking system and is therefore considered unethical. Even so, there are plenty of website owners who employ this link building technique and reap great rewards.
If you want to give this link building strategy a try, the key is to start slowly by buying only a few backlinks. Buying 1,000 links in one day looks suspicious. You will also want to be careful as to where you buy your links from. Ten quality backlinks will help you increase link popularity and get traffic; 100 poorly regarded backlinks will not. Keep in mind you backlinks need to come from what search engines will consider good neighborhoods.
To increase link popularity, you need solid link building techniques. Link building allows you to establish relevant inbound links to your website, which in turn increases search engine rankings and helps you get traffic.
If you aren’t familiar with the different methods people use to increase link popularity and get traffic, the first thing you need to know is that not every link building method is considered acceptable. In fact, some of the methods used to increase link popularity are considered so unethical that they can actually get you in trouble with the various search engines.
To help you differentiate between what is ethical and what is not, here is a list of the most common link building methods used to get traffic:
Social Bookmarking
There has been a lot of discussion lately in regards to using social bookmarking as a way to get traffic and increase link popularity. Some people think that this link building technique borders on unethical.
The truth is that it depends on how you utilize social bookmarking sites. If you are an active member of a social bookmarking community who posts links to a personal website and other relevant sites to increase link popularity for everyone, you are doing nothing wrong. If, on the other hand, you create an account and repeatedly submit your own links and nothing else to get traffic, you are participating in spam-like behavior.
Spamming
Spamming can sometimes get traffic to your website, but it is not the best way to increase link popularity. Most of the search engines frown upon spamming and have the ability to catch inexperienced spammers within a month or two.
The following link building techniques are considered unethical spamming by the major search engines: participation in unrelated and centralized link farms, automatically generated doorway pages, and false redirects.
Article Submission
Manual and automated article submission is another link building technique that has garnered proven results over the years. Article submission is widely thought to be an ethical way to increase link popularity and get traffic. Nevertheless, there are exceptions to the rule.
For example, article submission that is fully automated but not targeted is usually considered spam. It is also a huge waste of time when compared to other link building strategies. If you want to get traffic and increase link popularity, you must submit articles to the right directories.
CBuying Links
Search engines often advise against buying backlinks as a way to increase link popularity and get traffic. The reason is because it cheats their ranking system and is therefore considered unethical. Even so, there are plenty of website owners who employ this link building technique and reap great rewards.
If you want to give this link building strategy a try, the key is to start slowly by buying only a few backlinks. Buying 1,000 links in one day looks suspicious. You will also want to be careful as to where you buy your links from. Ten quality backlinks will help you increase link popularity and get traffic; 100 poorly regarded backlinks will not. Keep in mind you backlinks need to come from what search engines will consider good neighborhoods.
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Why Should Link Building Look Organic?
November 21, 2008
Jason Kamara asked:
Google hasn’t gotten to the top of the very lucrative and competitive web search industry by being complacent. Their engineers are constantly thwarting the hordes of webmasters attempting to illegitimately boost their site rankings in the search results. For starters, the incredibly advanced search and ranking algorithms are as top secret as the recipe for Coca-Cola. And they are constantly modified to offset the numerous search engine spam tactics.
Webmasters that attempt to artificially bolster their site rankings by creating link farms and doorway pages or by purchasing links are penalized by demotion in the search results or by having their sites blacklisted entirely. Internet spammers who use automatic content creators or site copiers are facing similar penalties. The ranking algorithm used by Google can easily detect duplicate content and other anomalies by comparing them against the norm.
The unfortunate downside is that legitimate website owners are sometimes penalized for no apparent reason. How can you improve your position in the search results while decreasing your chances of being penalized? One way is to build links to your site organically.
The number of backlinks to a new website buildup over time as the website builds its loyal base and establishes its presence. So it is natural for links to increase steadily with some minor fluctuations. It is unnatural for a new website to suddenly increase backlinks thousands at a time. This smacks of paid links, over-seo, or seach engine spamming. Google picks up on this quickly and may “sandbox” a site, penalize its ranking in the search results or ban the domain altogether.
Instead of increasing your backlinks in huge spurts using one or two link-building methods, you can mix things up so that you increase links steadily using multiple promotional methods. You can increase backlinks by participating in forums and using a signature file with active links to your site. You can buy some links in quality web directories and submit articles to free article directories. You can also leave comments on blogs and bookmark some of your site pages on Digg and Technorati.
Don’t use the same anchor text every time either. Use a few targeted keyword phrases to link to your site. You should also link to other pages besides your home page. If links to your site have really been built up organically, then it seems logical that they would be to other pages within your site in addition to the home page. You can submit “deep links” to deep link directories and within your article resource box when submitting to article directories. A good rule of thumb is to have a bare minimum of 20% of your backlinks be deep links.
It may seem like a lot at first glance, but organic link-building becomes routine over time. Most of these link-building methods are free, and don’t cost anything but your time. No one other than the Google engineers knows exactly how and why they penalize some sites and not others. But it is always better to promote your site in accordance with their webmaster guidelines and optimize your site in a way that appears completely natural. Organic link building has become a critical component of any website promotional strategy.
Google hasn’t gotten to the top of the very lucrative and competitive web search industry by being complacent. Their engineers are constantly thwarting the hordes of webmasters attempting to illegitimately boost their site rankings in the search results. For starters, the incredibly advanced search and ranking algorithms are as top secret as the recipe for Coca-Cola. And they are constantly modified to offset the numerous search engine spam tactics.
Webmasters that attempt to artificially bolster their site rankings by creating link farms and doorway pages or by purchasing links are penalized by demotion in the search results or by having their sites blacklisted entirely. Internet spammers who use automatic content creators or site copiers are facing similar penalties. The ranking algorithm used by Google can easily detect duplicate content and other anomalies by comparing them against the norm.
The unfortunate downside is that legitimate website owners are sometimes penalized for no apparent reason. How can you improve your position in the search results while decreasing your chances of being penalized? One way is to build links to your site organically.
The number of backlinks to a new website buildup over time as the website builds its loyal base and establishes its presence. So it is natural for links to increase steadily with some minor fluctuations. It is unnatural for a new website to suddenly increase backlinks thousands at a time. This smacks of paid links, over-seo, or seach engine spamming. Google picks up on this quickly and may “sandbox” a site, penalize its ranking in the search results or ban the domain altogether.
Instead of increasing your backlinks in huge spurts using one or two link-building methods, you can mix things up so that you increase links steadily using multiple promotional methods. You can increase backlinks by participating in forums and using a signature file with active links to your site. You can buy some links in quality web directories and submit articles to free article directories. You can also leave comments on blogs and bookmark some of your site pages on Digg and Technorati.
Don’t use the same anchor text every time either. Use a few targeted keyword phrases to link to your site. You should also link to other pages besides your home page. If links to your site have really been built up organically, then it seems logical that they would be to other pages within your site in addition to the home page. You can submit “deep links” to deep link directories and within your article resource box when submitting to article directories. A good rule of thumb is to have a bare minimum of 20% of your backlinks be deep links.
It may seem like a lot at first glance, but organic link-building becomes routine over time. Most of these link-building methods are free, and don’t cost anything but your time. No one other than the Google engineers knows exactly how and why they penalize some sites and not others. But it is always better to promote your site in accordance with their webmaster guidelines and optimize your site in a way that appears completely natural. Organic link building has become a critical component of any website promotional strategy.
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