Yean Shin Yong asked:


No matter how the search engine ranking algorithm evolved, there are certain elements that remain unchanged; one of them is incoming link. Incoming link is one of the most important off page factor that the search engine used to rank your website.

What is link building? Link Building is a technique that the search engine consultants use to generate incoming links to your website. There are white hat link building and black hat link building method. Black hat link building strategies are not our main topic today, and not recommended by us. What we are focusing is white hat link building approach.

Here are some white hat link building strategies that we highly recommend.

The first strategy that we recommend is article marketing. Submitting your articles to various article directories will generate a lot of back links to your website. Article directories are websites that collect a lot of articles. Webmaster, bloggers, magazine writers will visit these websites to grab fresh new contents to republish on their websites, blogs and magazine. When they republish your articles, they have to remain the articles content intact, and a backlink to your website. Imagine having 100s of websites republish your articles, instantly you are having 100s of links back to your website.

The second strategy that we recommend is creating pages on authority web 2.0 websites. Websites such as Squidoo, Hubpages, Blogspots, WordPress are considered as authority web 2.0 websites. Google place a lot of attentions to these websites. All you need to do is just go to respective websites, register an account and start creating contents related to your. After that you just create a link back to your main website to increase your search engine ranking.

The last link building strategy that I am going to share with you is submitting your website into link directories. Link directories are websites that collect and organizes all the links. There are 100s and 1000s of such websites on the internet that will accept you submission. Listing your website in link directories with high page rank will give you a powerful boost in your search engine ranking

The final thing that I need you to take note about is the anchor text of your link. Anchor text is the hyperlinked words on a web page that you click on when you click a link. It usually gives the user relevant descriptive or contextual information about the content of the link’s destination. Anchor text is very important in search engine ranking because it tells Google what is your page about. If your webpage has a lot of incoming links, with the anchor text “dog training”, Google will think that your web page is very important in “dog training” and thus will rank you higher for the “dog training” keyword.

Now which of these methods work the best? That is still much a matter of public opinion. In my personal opinion, they all work if done properly and in combination with each other. It is like your hand. How can you say which one of your fingers works harder or better? The above methods work but work better when used together.

Subhash Kandpal asked:


 

Link Building is one of the most important processes that affect your website’s page ranking on different search engines like Google, Yahoo, MSN and others.



Link Building = Number of back links your web site has =Link Popularity



Link Building = Adds Value + Enhances Page Rank

 

Reasons for using Link Building service





It is an ethical way of increasing your website popularity.



It is a one-time investment thus saves a lot of advertising expenditure.



Saves your time.



Last but not the least, your website link appears on another – the moment it is clicked, it starts earning you business.





 



Link Quantity vs. quality







If you establish a number of links in your site, it does not mean that you have got successful to increase your web traffic. Success in link building depends upon the quality of inbounds links.

“Not the quantity of the back links,

but the quality of those pages where your link appears is important.“



 

Types of link building



There are three types of link building:-



One-way



This process is used for establishing only incoming links without displaying the other end’s links on yours, this process is termed as one-way link building or non-reciprocal link building .Basically this link building is done through web directory submission, blogs, articles and press releases. In one word, social media is a great medium for one way link building and drawing traffic to the site.



Two-way



This process is used for submitting your link to other websites and accepting their links on yours in return. This method abides by the “Give and Take” policy. However, one should be cautious while exchanging links with others having the same or higher page rank. It is also known as reciprocal link exchange. Link exchange plays significant roles for any SEO strategy.



Three-way

Three-way method is operated by involving a third website as a medium for exchanging links between the two websites.





A good SEO company will dispense with superfluous link building services and take care of inbound, outbound and reciprocal links for your website.

Alpna asked:


What is Link Building?

Link-building is the process of obtaining inbound links from external websites to your own site to improve both direct referrals (people visiting your site by clicking on your links) and search engine ranking. It can be very difficult to get quality inbound links so I am listing a few proven methods that you can use to build back links that will help you boost your sites search engine rankings.

1: Article submissions

Write an article on a topic related to your site, then submit it to free article sites. Your article can then be reprinted all over the web, always with a link back to your website.

2: Press Release

Press releases can be very effective tool for alerting the media to your website and getting publicity through media coverage. You may include link to your site in the press release, there are number of press release sites for example prweb dot com

3: Free directory submissions

You can receive a free inbound link by submitting to hundreds of free directories. Just make sure you follow their submission guidelines and then be patient as it may take several months for your site to be listed.

4: Paid directory submissions

Why pay for directory listings if you can get them for free? Many webmasters choose to buy directory listings, for several reasons. First of all, your site will generally be listed much quicker (in most cases usually within 24 hours). Also, you can often get a higher quality link from a paid submission than a free submission as most of time paid directory will higher pagerank.

5: Three way link exchanges

Link exchanges are arguably not as helpful as they once were, but 3 way links are still excellent. For example you own Site A and you will provide a link Site B and Site C will provide you with a inbound link.

6: Forum posting

Join forums related to your site and become an active member of forums. Of course, you can include a link to your site in your forum signature.

7: Blog posting

Find blogs to your site and leave relevant comments on blog posting and leave a link to your site within the comment.

John Mcqueen asked:


Writing articles and submitting them to article directory web sites should be project numero uno for you in an attempt to build valuable back links to your web site. I think that most of us would agree that traffic to your site is critical, as it determines the success or failure of your site. After all, what is the use in spending all your time and resources building a web site to settle for second best when it comes to traffic? Writing 500 to 1000 word articles is where the real work in promoting your web site come in to play.

Many webmasters have made it a science to simply rehash what is already available on the web. There are very few original thoughts going around the web today when it comes to site promotion. Link campaigns, article campaigns, blogging, etc. are all ways to get your site name and link in front of people. If our site has something important to sell, then the key is getting as many people to visit as possible. Your teaser articles that circulate on the web will achieve the same result as a killer news headline or advertising campaign. This has been proven thousands of times already. They will lure the reader into reading the rest of your article including the all-important resource box, which contains a link to your site. When the reader clicks to your site, this is the first step to a sale. A well-written and relevant article will achieve its purpose over time, but there is a sense of urgency to begin writing articles today in order to achieve any level of success with your online business.

Well-written articles will quickly get picked up by other webmasters or newsletter owners that will graciously publish your work withing their article directory or ezine. On an important note, in order for your articles to have their desired effect, you need to integrate keywords into your articles that are relevant to your site. This will provide more reference weight in the search engine algorithms, such as Google, Yahoo and MSN. Many webmasters and authors seemingly disregard this when putting together articles and they wonder why their site traffic does not increase on the level of their expectations. Having a link in your resource box at the end of your article simply isn’t good enought anymore. Remembering this will help you stay on topic and write purposefully.

Here is something else to keep in mind. When explaining idea or concept in your articles, you need to write it so that a 9 year old could read it and understand it. This holds true unless your purpose is to write a technical article for a niche market. For the most part, you want to make sure to keep your paragraphs short and direct and your language understandable. Also, write as if you where writing to one person instead of many and feel free to spice up your articles up with a quote or a funny remark. With search engines using the links in your articles as one-way links to your web site, please remember to use different keywords every so often to avoid a form of search engine spam. This refers to using to many of the same keywords throughout the text of your article. I always try to target three to four keywords within each article of, say, 600 to 1000 words.

One idea you might consider is using an article writing software package or a ghost writer to get your campaign started. These are invaluable tools in that they will help you get your articles out in circulation much quicker.

So there you have it! For those of you who have been wanting to know why your traffic is down, or simply not what you are expecting, take some time to write a couple of articles each week and submit them to article directory web sites. It only takes a minute to register with them and the results, at times, can be overwhelming. Remember, your articles do not need to be flashy or brilliant. They just need to contain proper English with no spelling or grammatical mistakes, using the keywords you have chosen for your topic that are pertinent to the content of your site page. Good luck and please let me know if you have any questions, and by all means, visit our article directory website.