Blogger Search Engine Optimization
December 19, 2009
Blogging has become a prime media for sharing ideas, communicating on the Internet and generating interest or buzz traffic to websites. The latter is what really interests us in an online marketing perspective.
By building a blog that provides useful information, you can gain following of readers who visit and subscribe to your articles. From this reader base, you can create permission based contact lists or provide links to products, services and other websites. However, even if you have the best blog in the world, if no one is able to find your blog you will be writing it for an audience of one (you!). So, how do you get people to visit your blog and read your articles? You need to make your blog as easy to find as possible! You can easily increase the traffic to your blog by following four steps:
1. You need to make sure your blog articles are Search Engine Optimized (SEO) or at least search engine compliant. This means adding in Keywords into the Meta Tags for your blog and by writing content rich articles that leave the HTML links until the very bottom (known as the Resources section).
2. Submit Your blog articles to other blog sites and article sharing websites. The most popular article submission site is ezinearticles.com. You will need to make sure your articles conform to their rules, but they will share your article with their high-traffic visitors and you can include a link to your blog in the Resource section of the article. 3. Make sure your blog is indexed! This means having your blog “pinged” and “crawled” by sites that index blog websites. This makes your blog articles easier to find for both their subscribers and other search engines that use them to find useful and key-word matching articles.
Here are some recommended free Blog Index and Ping sites:
Blog Digger
Zimbio
Ping My Blog
Ping-o-Matic
Register with blog search engines and check your rating on these engines. This will let you try different meta tags and blog postings to try and get your blog articles listed as high in search result ranking as possible. Having a first page ranking is very important. Here are some recommended Blog Search Engines:
Zopto
Blog Runner
IceRocket
Blog Digger
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The Most Deadly Link Building Myths
November 21, 2008
Here are some myths that many webmasters faithfully follow. Test results show proof that these are no correct theories. They may be understood incorrectly or invented by wanna be gurus seeking attention. So let us start with the number.
Link exchanges are dead myth.
This practically means that you loose thousands of backlinks if you deny link exchanges.
There are certain guidelines to follow when doing link exchanges however they are great link building method. They are highly effective as well, you cannot say link exchanges are no longer that effective. They still are as much as they were. That was going to become some new theory as well. By effective one understand they are very easy to get and search engines consider them powerful.
What is dead for sure are blog comment posting probably, since almost all blogs are now using nofollow tags. The two most effective methods to get links are article submission and link exchanges. Obviously article exchanges are much better than link exchanges, but they are not effective, since it is too difficult to make at least one article exchange. So you cannot say they are more effective or more powerful. The reality is they are not.
Make link exchanges with only related or relevant sites myth.
This is big one, because even some popuplar people mention it, so webmasters believe into it more quickly. However luckily not everyone believes this theory. Again, results show that you can get links from any website. The more links you have the better.
It can be good idea to create a highly focused link directory first, but then you can expand. However if you are very familiar with link exchanges, and you can get many of them very quickly, you can get from any theme instantly.
Make link exchanges with websites that have a specific pagerank myth.
It means one thing, you loose a ton of links, denying certain websites. It does not matter if the site has pagerank zero or ten, it is still an important link to get. This will only affect your rankings in a positive way by exchanging links with all websites.
Ok, some have pagerank zero and you did all that work and have a pagerank of four. So what? Do you no longer want backlinks because you have a higher pagerank? Everyone needs backlinks, no matter your pagerank.
Article submission myth.
There are many things wrong, including the duplicate content theory. It strictly does not exist, webmasters simple understand it wrong. Submitting the same article to all article directories and everywhere is a great thing, you get all those one way links.
Spinning titles, descriptions and so forth is not required. No article, webpage or website will get banned by doing this.
However if you grab an article from some directory to put it on your website, it is a good thing to do if you link to the source. Not only because you should give credit to the author, but spiders appreciate it.
What you need to make unique is meta tags. I am not saying you can have exactly similar webpages on your website. That is not a good thing to do, obviously.
Making sure you do not fall victim to invented theories or incorrect ones is important. A new theory is created out of nowhere every now and then. This is happening all the time and these spread like a virus. People seems to love talking about what works and what does not.
However what is important is to stick with what works and avoid believing into new things as if they are some strict rules.
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Article Submission Services – Secret to Building Links Fast
November 21, 2008
ubmission services have been neglected by many internet marketers. The reason? Most have neglected this link building method because it just doesn’t sound posh enough. In addition, article submission requires a fair amount of time and effort, and most online business owners simply cannot afford the time to do the submissions. So they ignore this method completely, and focus on other traffic generation methods such as buying clicks or placing online classified ads.
Fortunately, there is now a better and quicker way to submit your articles – professional article submission services. Just a few years back, it can easy cost up to a couple of hundred dollars just to submit one article to several hundred article directories. But that is a thing of the past. Recently, many professional article submission services have been launched. And internet marketers are turning to look at article marketing in a more light. Finally, article marketing is becoming a more viable traffic generation strategy.
On the internet, it’s all about traffic. And traffic generation is possible using article marketing because your links will be posted on many established sites. These sites already rank very well in the search engines, and the visitors will find your articles, read them, and click on your links to visit your sites. That is how you stand to benefit from the links on the established article directories. Another side benefit is that over time, you will see an increase in search engine rankings as well. This is a sign that your own sites are being recognized as authority sites by the search engines. To achieve that, all you have to do is to continue to build links.
If you have been submitting articles for a while, sometimes you notice that your links are starting to appear all over the Internet on various blogs, forums, etc. That is because other webmasters like your content and have posted your articles in their own websites. Some article directories have many content partners that grab content automatically from their sites. Therefore, it is not uncommon to see your links being syndicated to a network of sites if you have submitted articles to these directories.
Many internet marketers ignored this powerful traffic generation method because they simply didn’t spend enough time examining and studying this method. If they have done so, they would surely have discovered the “secret” of article marketing and its numerous benefits. Once the links start growing, so will the traffic. Unfortunately, not all are patient enough to wait for the results to show. Many just want quick immediate success with no plans for long term success.
With article submission services readily available at affordable prices, it is now possible to build over a thousand links in a couple of weeks for a new site. Within a two to three months, the site should start ranking in the search engines. But don’t rest on your laurels! Now that you’ve discovered this little “secret” for yourself, continue to utilize these services to help boost your traffic on a consistent basis.
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Here’s How to Build Links for SEO Success
November 21, 2008
In order to see results from link building, the quality of links is very important. If you can get a few high PR sites to provide links back to your website, it will boost your rankings more than getting 100 websites with PR 0 to link back to you.
Now, let me share with you a few tips to build links for SEO success:
Link building strategy #1: Write quality content. If you write quality content and put them up on your site, you can attract tons of links back to your site. This is because when your content is good or even controversial, you will attract attention. People will share your content around on the Internet by providing links to your site at different forums, blogs and other social platforms. If your content is newsworthy, people will submit your link to social bookmarking sites like Digg and Reddit.
Link building strategy #2: Write and submit articles. Article marketing is a great way to get back links to your site. For each article that you write, you can include your site’’s URL in the author resource box. Remember to place keywords or key phrases that you wish to optimize as the anchor text of your links to increase relevancy. Then submit your articles to article directories. There are manual article submission services that you can leverage on. Just Google it and you should be able to find some reputable vendors around.
Link building strategy #3: Through partnership and collaborations. If you are a sponsor or speaker for an event, do not miss the opportunity to get a link back to your website. These are usually authority websites and getting backlinks from them will definitely help to boost your site’’s link popularity. Moreover, you should contact your suppliers, affiliates or business associates and see whether it is possible for them to place your website URL on their websites.
Link building strategy #4: Submit your website to directories. Directory links are great one-way links. Come up with a few versions of title, description and keywords that best describe your website. Then, submit your website manually to a list of SEO-friendly directories. If you do not have a list of directory, you can always outsource this time-consuming work to the freelances or professionals.
If you want success with SEO, remember – always be building links.
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Link Generation: Building a Free Link Network
November 21, 2008
Building links for improved traffic and better search engine position is a critical task many marketers struggle with. This article will show you how to build a whole network of backlinks for free.
The Web is built on links. Obviously the more links you have pointing to your Web pages the more traffic you can potentially receive. Ideally you’ll have a lot of links from sites that are related to yours, thus resulting in relevant & targeted traffic.
In addition to direct traffic, a strong network of inbound links will positively influence your rankings in the major search engines. Again it’s important that your links are coming from content that is related to your site.
One of the simplest and most effective link building tactics is to create a network of free content sites. With just a little work you can have dozens of relevant pages linking back to your target Websites. Listed below are the various elements of just such a link network.
Article Submission
Most people already understand the value of article marketing. But it’s worth mentioning briefly to be sure.
Creating and submitting a large number of articles that contain links back to your Web pages is the ideal way to launch your own content & link network. You can submit articles to directories and contact blog and site owners directly with original articles.
Blogger
Blogger.com is the free blog network owned by Google. Opening an account takes only a few minutes, and then you can create as many separate blogs as you like.
It’s a good idea to create a blog that focuses on only one or two core (and related) topic. And be sure to include good keywords in the name of your blog. This will allow you to link to your site from related content.
Be sure to create a number of keyword rich posts and to add a liberal number of keyword-anchored links from these posts. The Google spiders love Blogger and thus your sites will be indexed very quickly through the links you place from here.
WordPress Network
WordPress.com also has a free blog network. It’s a good ides to open an account here and create a series of relevant blogs, which you can then link to your core sites and to your Blogger posts.
Remember to place solid keywords into the name of your blog. This will be your actual blog domain and will help with search engine optimization and the relevance of outgoing links.
Squidoo.com
Squidoo is a social media authority site. You can open a free account and then create as many lenses as you like.
A lens is a single page authority hub on a particular subject. So you’d want to create one or more lenses around specific keywords related to your primary Websites.
And of course you can link from these lenses to your main domain and many of your internal pages. You can also add the RSS feed for your Blogger and WordPress free blogs directly into your Squidoo lens, thus creating backlinks for those portals as well.
Google Pages/Google Sites
Google Pages is no longer accepting new members, but if you have an old account you never used now is the time to fire it up. Google Sites is now the place where Google free account holders can create free Web pages.
You can create separate accounts here, always using good keywords as your account name will be the actual subdomain name where your free site is located. Then you will be able to build a number of simple, content and keyword rich Web pages that all link back to your other free resources and of course to your primary Website.
In the above scenario, you are creating a multitude of Web pages and blog posts that talk about your core Website. These utilities will all link among themselves to create maximum exposure and to encourage search engine spiders to crawl your entire network.
And clearly each resource will link back to your main business site. This will result in the search engines indexing and ranking you from these free pages, and will also generate a good deal of organic traffic from targeted content.
Building a free link network is a simple process. As long as you apply quality content improved traffic and search engine position is an inevitable result of this strategy.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Link Generation – Building a Free Link Network
November 21, 2008
Building links for improved traffic and better search engine position is a critical task many marketers struggle with. This article will show you how to build a whole network of backlinks for free.
The Web is built on links. Obviously the more links you have pointing to your Web pages the more traffic you can potentially receive. Ideally you’ll have a lot of links from sites that are related to yours, thus resulting in relevant & targeted traffic.
In addition to direct traffic, a strong network of inbound links will positively influence your rankings in the major search engines. Again it’s important that your links are coming from content that is related to your site.
One of the simplest and most effective link building tactics is to create a network of free content sites. With just a little work you can have dozens of relevant pages linking back to your target Websites. Listed below are the various elements of just such a link network.
Article Submission
Most people already understand the value of article marketing. But it’s worth mentioning briefly to be sure.
Creating and submitting a large number of articles that contain links back to your Web pages is the ideal way to launch your own content & link network. You can submit articles to directories and contact blog and site owners directly with original articles.
Blogger
Blogger.com is the free blog network owned by Google. Opening an account takes only a few minutes, and then you can create as many separate blogs as you like.
It’s a good idea to create a blog that focuses on only one or two core (and related) topic. And be sure to include good keywords in the name of your blog. This will allow you to link to your site from related content.
Be sure to create a number of keyword rich posts and to add a liberal number of keyword-anchored links from these posts. The Google spiders love Blogger and thus your sites will be indexed very quickly through the links you place from here.
WordPress Network
WordPress.com also has a free blog network. It’s a good ides to open an account here and create a series of relevant blogs, which you can then link to your core sites and to your Blogger posts.
Remember to place solid keywords into the name of your blog. This will be your actual blog domain and will help with search engine optimization and the relevance of outgoing links.
Squidoo.com
Squidoo is a social media authority site. You can open a free account and then create as many lenses as you like.
A lens is a single page authority hub on a particular subject. So you’d want to create one or more lenses around specific keywords related to your primary Websites.
And of course you can link from these lenses to your main domain and many of your internal pages. You can also add the RSS feed for your Blogger and WordPress free blogs directly into your Squidoo lens, thus creating backlinks for those portals as well.
Google Pages/Google Sites
Google Pages is no longer accepting new members, but if you have an old account you never used now is the time to fire it up. Google Sites is now the place where Google free account holders can create free Web pages.
You can create separate accounts here, always using good keywords as your account name will be the actual subdomain name where your free site is located. Then you will be able to build a number of simple, content and keyword rich Web pages that all link back to your other free resources and of course to your primary Website.
In the above scenario, you are creating a multitude of Web pages and blog posts that talk about your core Website. These utilities will all link among themselves to create maximum exposure and to encourage search engine spiders to crawl your entire network.
And clearly each resource will link back to your main business site. This will result in the search engines indexing and ranking you from these free pages, and will also generate a good deal of organic traffic from targeted content.
Building a free link network is a simple process. As long as you apply quality content improved traffic and search engine position is an inevitable result of this strategy.
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