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Seo Press Formula – Blogging Your Way to the Bank?

December 14, 2008

Brian Johnson’s latest product, Seo Press Formula,, is launching on November the 6th. He has worked in internet marketing for just over six years full-time and this latest product (having only produced just two products ever to date) he reveals the ways he created traffic and sales on the internet Wordpress. In his own words, he aims to “share everything I know about wordpress and driving free search engine traffic for profit”. It is a basic statement, but does he manage to achieve what he set out to do?

SEO Press Formula comes bundled as an eBook of over 70+ pages and videos that relate back to several parts of the main eBook. The eBook goes over several sections but is mainly divided into just these parts: A look at web sites on the internet, setting up your blog and how to make it as SEO friendly as humanly possible, niche exploration, extra keyword research & information and then ends with some further information about web 2.0/video/social bookmarking websites. The material covered is presented well and is easy reading. There are over 20+ videos that offer a visual demonstration of some of the sections covered in the main eBook, but for people that are strapped for time and do not don’t feel like watching the videos to see if there is anything of use will find a basic description of what each video covers in the main eBook. In a nutshell, the main eBook details all the necessary steps someone should implement to set up a blog and making it SEO friendly so to attract as much traffic as possible based on the keywords they have chosen. Brian has tried to sell his material as a plan, hence the title Seo Press Formula. The main eBook is essentially what he considers to be the plan people need to execute if they wish to make cash making blogs. Taking that into consideration, let us look at where I believe the product fails to deliver.

The sales page for Seo Press Formula boldly claims “How I Made $21,192.61 in 90 Days” but the actual product in does not go into much depth or detail of how you could make those sales or income. Statements like this on sales pages should be taken with a grain of salt. Furthermore another let down is that half of the main eBook is dedicated to actually installing and making your blog SEO friendly (approx 40+ pages or so). A big portion of that material is basic and can easily found elsewhere online for no charge. To give an example one part covers how to install wordpress and another covers installing widgets like All in One SEO to improve the SEO factor of your blog. While most of the information covered in those pages is crucial and definitely can help your blog rank higher for your chosen keywords (such as permalinks etc), it seems to be that the norm for many products is that a big portion of the material is dedicated to basic or fundamental steps which leads me to personally consider this product is more for beginners or beginners with a little experience. Again, there is nothing bad about fundamental or basic information, but why aren’t authors writing 40+ pages on advanced material?

While more than half of the material is basic, a lot is covered and a lot if not all of the information given is valuable and isn’t fluff. A section I liked was that the author even suggests what sections you could skip or skim over if you already have some experience in blogs etc. Based on just how much is offered, there are bound to be parts that some beginners did not know about or have read about and just have not looked at in much detail. I think most people know that there are many steps one can do to improve the SEO ranking of a website and it is very easy to pass over some methods or tricks that you can use. It is in situations similar to this where I think the methods offered is a good refresher and can be good to jog your memory of what can be done to try and improve your SEO ranking. Another part about SEO Press Formula which I think offers some use for beginners is about niche exploration. While this does not mean the niche exploration is the same length as just creating and making your blog SEO friendly (more than 40 pages), but it does appear to offer some valuable information. Basic ways people can find possible niches (checking eBay etc), then scoping out competition and competing sites in addition to estimated keyword volume and using google trends to identify possible trends. The information found within is once more fundamental and very basic, but for a those starting out it should be of value. Usually, most products released often completely ignore market/niche selection or at best offer a couple of lines of what they call information but usually is nothing more than fluff. Lastly, at the end of the eBook there is a large resource area listing social book marking sites, rss directories and other resources folks can use to link to help improve the rank of your website. It is an extensive list and people should not really have any need to search for more places to submit to online as there are more than enough.

Is it of any value? I guess the best way to gauge this is by looking at what Brian set out to do with his new product. His original aim was to teach someone everything he knew about blogging and getting free traffic. Did he deliver? Basically I think he did and would say yes. There is a lot of information offered about creating blogs and then using different tactics to drive free traffic to it. I think when he talks about generating profit that he fails to deliver. I would say that the package basically focuses on blog creation and getting traffic based on different SEO tactics. Other than adsense or affiliate links not much in-depth detail or information is really given to generating profit. Personally Brian’s latest product does deliver, as long as you purchase it with the intent of learning as much as possible about making blogs SEO friendly and getting traffic. The information contained within is extensive but it is aimed more to beginners or intermediate beginners. People with any kind of experience will probably still find a tidbit or two of valuable information inside, but I wouldn’t recommend this to anyone who already had some knowledge in the area of blogging. In summary, if you are a beginner you stand to more than likely gain some good information from this product.

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Filed Under Blog SEO · 1 Comment  

Blogging And Adsense – The Simple Way To Make Money

December 8, 2008

You can believe one of two things about making a significant income from Google AdSense.

1) If you believe the claims of those who are promoting AdSense with the products they are selling, then Google AdSense is the key to your early, as in nest year, retirement.

2) If you believe those who have spent the past year working with AdSense and received something in the neighborhood of $100 for their efforts, you will begin devising an alternative retirement strategy.

But is there a middle ground, a third option which will allow you to make a reasonable income from Google Adsense in return for a reasonable amount of works? There certainly is, if you don’t keep looking for the magic tricks and resign yourself to repeating the same R&D over and over again.

Keywords are at the heart of any successful Google AdSense campaign, and you need to find the right ones. The right keywords will be determined by your source of traffic.

If you intend to use natural SEO, then your will need to get and Adwords account and use it to research the keywords with good PPC value, good bidder density, and not many competitors.

Any keywords which can supply you with all three are the ones on which you should build your niche, so use them to build a search engine optimized site, post your AdSense ads, and start looking for your traffic to arrive.

Then do it again, and again, and again, until you have enough sites built on enough smartly chosen keywords to make AdSense pay off for you.

There’s one more way to build respectable revenue from Google AdSense. It’s called arbitrage, and what it means is that you will buy PPC traffic directly from Google via AdWords, and then steer that traffic to your site displaying AdSense ads.

If you want to engage in arbitrage, look for high PPG value keyword for your websites, and low PPC costs for your ads.

While either of these strategies, if implemented correctly, can generate a reasonable and ongoing income from Google AdSense, the real keyword is patience: you’ll almost certainly have to wait months before you see your first AdSense checks.

If done properly, either of these techniques can yield a consistent income, but more than likely, it will take months before this occurs.

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Filed Under Blog SEO · 1 Comment  

Link Generation: Building a Free Link Network

November 21, 2008

building links
Tim Whiston asked:


Building links for improved traffic and better search engine position is a critical task many marketers struggle with. This article will show you how to build a whole network of backlinks for free.

The Web is built on links. Obviously the more links you have pointing to your Web pages the more traffic you can potentially receive. Ideally you’ll have a lot of links from sites that are related to yours, thus resulting in relevant & targeted traffic.

In addition to direct traffic, a strong network of inbound links will positively influence your rankings in the major search engines. Again it’s important that your links are coming from content that is related to your site.

One of the simplest and most effective link building tactics is to create a network of free content sites. With just a little work you can have dozens of relevant pages linking back to your target Websites. Listed below are the various elements of just such a link network.

Article Submission

Most people already understand the value of article marketing. But it’s worth mentioning briefly to be sure.

Creating and submitting a large number of articles that contain links back to your Web pages is the ideal way to launch your own content & link network. You can submit articles to directories and contact blog and site owners directly with original articles.

Blogger

Blogger.com is the free blog network owned by Google. Opening an account takes only a few minutes, and then you can create as many separate blogs as you like.

It’s a good idea to create a blog that focuses on only one or two core (and related) topic. And be sure to include good keywords in the name of your blog. This will allow you to link to your site from related content.

Be sure to create a number of keyword rich posts and to add a liberal number of keyword-anchored links from these posts. The Google spiders love Blogger and thus your sites will be indexed very quickly through the links you place from here.

WordPress Network

WordPress.com also has a free blog network. It’s a good ides to open an account here and create a series of relevant blogs, which you can then link to your core sites and to your Blogger posts.

Remember to place solid keywords into the name of your blog. This will be your actual blog domain and will help with search engine optimization and the relevance of outgoing links.

Squidoo.com

Squidoo is a social media authority site. You can open a free account and then create as many lenses as you like.

A lens is a single page authority hub on a particular subject. So you’d want to create one or more lenses around specific keywords related to your primary Websites.

And of course you can link from these lenses to your main domain and many of your internal pages. You can also add the RSS feed for your Blogger and WordPress free blogs directly into your Squidoo lens, thus creating backlinks for those portals as well.

Google Pages/Google Sites

Google Pages is no longer accepting new members, but if you have an old account you never used now is the time to fire it up. Google Sites is now the place where Google free account holders can create free Web pages.

You can create separate accounts here, always using good keywords as your account name will be the actual subdomain name where your free site is located. Then you will be able to build a number of simple, content and keyword rich Web pages that all link back to your other free resources and of course to your primary Website.

In the above scenario, you are creating a multitude of Web pages and blog posts that talk about your core Website. These utilities will all link among themselves to create maximum exposure and to encourage search engine spiders to crawl your entire network.

And clearly each resource will link back to your main business site. This will result in the search engines indexing and ranking you from these free pages, and will also generate a good deal of organic traffic from targeted content.

Building a free link network is a simple process. As long as you apply quality content improved traffic and search engine position is an inevitable result of this strategy.



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