Add Corporate Blog Marketing to your SEO Toolkit
You’ve spent money on your Web site marketing efforts, and you want to see a return as quickly as possible. Add corporate blog marketing to your SEO toolkit to turbo boost your online marketing efforts by extending your reach, gaining even more search engine visibility and attracting more qualified traffic to your site. In today’s competitive market, it’s one of the newest trends you can’t afford to ignore.
For those who are still unfamiliar, a blog began as a personal online diary online. A blog is self-updatable, allowing for frequent content additions, often written in a conversational tone, links to other Web sites and blogs, and uses two-way interaction with readers via public comments.
Corporate blogging is then defined as another way to publish business-related content and gain more visibility for your company on the Web. By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly and attract new customers looking for relevant information.
If done properly, corporate blog marketing can boost your search engine positioning. Writing regularly on your industry and incorporating SEO generates increased search engine visibility and position your site higher in the rankings. You’ll soon see search results on all sorts of targeted keyword phrases included in your corporate blog marketing, which then helps bring those visitors to your Web site.
Corporate blog marketing also helps increase your link popularity online. The number of incoming links to your corporate blog and your company’s Web site grows and grows each month, simply by having a blog marketing presence. Your corporate blog can be full of relevant content readily available for others to link to, and by linking out to other sites, you can then build a platform to develop quality reciprocal linking arrangements.
Having a corporate blog targets an endless stream of media relations. Today 98% of journalists begin their research online, and their first stop is usually a corporate blog! Corporate blogging can also be syndicated via RSS feeds so that your content goes directly to news professionals on the lookout for an unfolding story. If they don’t find your information, they’ll find someone else’s.
Build customer relationships with your own corporate blog marketing campaign. Corporate blogging allows you to perform real-time market research by posing questions and receiving immediate feedback. By giving your company a personable voice, and continuing to offer them relevant content, you can transform return readers into loyal customers as well as viral marketing partners, with blog marketing. More and more, CEOs and other business executives are reaching out to prospects and current customers on a more personal level.
Lastly, blog marketing increases your online sales. There are millions of potential customers surfing the Web right now looking for information on your product or service. By establishing a presence with your corporate blog and defining your company as an industry leader, you can attract qualified traffic ready to buy.
Those SEO and marketing firms are experts at setting up corporate blogging can help you maximize the effectiveness of your blog marketing solution. Search out firms who offer a combination of ‘business blog know-how,’ expert Web site copywriting and SEO experience in order to get the highest possible results from your corporate blog marketing and to effectively communicate a compelling sales message.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Blogger Search Engine Optimization
Blogging has become a prime media for sharing ideas, communicating on the Internet and generating interest or buzz traffic to websites. The latter is what really interests us in an online marketing perspective.
By building a blog that provides useful information, you can gain following of readers who visit and subscribe to your articles. From this reader base, you can create permission based contact lists or provide links to products, services and other websites. However, even if you have the best blog in the world, if no one is able to find your blog you will be writing it for an audience of one (you!). So, how do you get people to visit your blog and read your articles? You need to make your blog as easy to find as possible! You can easily increase the traffic to your blog by following four steps:
1. You need to make sure your blog articles are Search Engine Optimized (SEO) or at least search engine compliant. This means adding in Keywords into the Meta Tags for your blog and by writing content rich articles that leave the HTML links until the very bottom (known as the Resources section).
2. Submit Your blog articles to other blog sites and article sharing websites. The most popular article submission site is ezinearticles.com. You will need to make sure your articles conform to their rules, but they will share your article with their high-traffic visitors and you can include a link to your blog in the Resource section of the article. 3. Make sure your blog is indexed! This means having your blog “pinged” and “crawled” by sites that index blog websites. This makes your blog articles easier to find for both their subscribers and other search engines that use them to find useful and key-word matching articles.
Here are some recommended free Blog Index and Ping sites:
Blog Digger
Zimbio
Ping My Blog
Ping-o-Matic
Register with blog search engines and check your rating on these engines. This will let you try different meta tags and blog postings to try and get your blog articles listed as high in search result ranking as possible. Having a first page ranking is very important. Here are some recommended Blog Search Engines:
Zopto
Blog Runner
IceRocket
Blog Digger
If you enjoyed this post, make sure you subscribe to my RSS feed!
Search Engine Optimization for Blogs
Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it’s a new blog, then you first need to make sure the blog software you’re using is set up so that it takes advantage of all of the possible optimization features. Then, announce it to the world, work on getting some links to it, and start making posts.
WordPress Optimization
If you’re using WordPress for your blog software, it’s important to make sure that your site is search engine friendly, meaning that it can easily be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible. It’s important to set up your blog’s software so that the URLs don’t contain a lot of variables. Instead, use URLs that include the post title or post name in them. For example, if you’re using WordPress you’ll need to set the permalinks so that it uses %postname% in the URL. You can also set up a specific category for the post archives, and you might consider using a keyword that’s related to your blog instead of the default, which is typically the word “archive”. Fintan Darragh has a great blog post called “Ultimate WordPress SEO Tips”. Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”.
There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net.
DYI Search Engine Optimization, One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler.
2) Make sure the crawler can move through your blog, examining all your web pages.
3) Provide adequate keywords and key phrases which clearly help categorize your content.
4) Provide clearly labeled tags and categories recognized by tagging service crawlers and many search engines today.
5) Take advantage of pinging services.” There are several WordPress Plugins available that will help you take advantage of internal linking (like the Related Posts Plugin) which will link to other posts in your blog that are on the same topic.
Other plugins that might be helpful are plugins that automatically generate a Google Sitemap file as well as plugins that help you categorize the site such as the WordPress Subdomain Plugin.
Movable Type Optimization
If you’re using Movable Type for your blog software, then it’s also important to make sure that your site is search engine friendly and can be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible. Miles Evans says that “Movable Type is optimized quite well out of the box, but there are a few quick tricks to easily providing the spiders with some dynamic content.” He goes on to say that you need to optimize your template. “For my main home page and category index pages I hardcode most of my meta data. Your meta tags will be at the top of the template within the tag. You can get fancy on your index pages but I cannot really see why. Optimize these two templates by hand for whatever keywords you are targeting site wide.” Mr. Evans also has another article titled, “Best Movable Type Plugins” that talks about his favorite plugins that help him get great search engine rankings. His favorite Movable Type Plugins for SEO are Dashify, MTPaginate, MT Blogroll, MT InlineEditor, MT-Textile, BigPAPI, as well as Ajaxify (a set of plugins that adds several ajax/javascript widgets into the Movable Type interface), CheckLinks, FormatList v1.0, and Better File Uploader for uploading files. Nicholas Carvan has a great article about Movable Type optimization called “Optimizing your Movable Type blog for Google”. In it he talks about PageRank (and how it relates to your internal linking on your blog), having keywords in your URL (which is important for all blog optimization) and blogrolling. He defines the term blogrolling very well, saying, “Blogrolling: Inbound links are gold, but in Google’s eyes, not all links are equal. In particular, Google isn’t wild about links contained within JavaScript – apparently they can index them, but that doesn’t mean they always want to.”
Once you’ve set up and configured your blog’s software, it’s important to make sure that you leave it alone—if you change your page URLs then any links that you’ve received from other bloggers may not be valid anymore. If you need to change your site’s structure (perhaps you’ve been blogging already and wish to use the tips from this article to optimize your blog), then you might want to take a look at the Objection Redirection WordPress Plugin if you’re using WordPress. The Objection Redirection Plugin gives you a simple interface to redirect users (and search engine bots) to the proper page, especially if you’ve changed your site’s structure.
Start Blogging
The best thing you can do is to start blogging. Go ahead and post to your heart’s content and write, write, write about your topic. The more content you can provide the better—and it seems as if adding content on a regular basis really helps, as well. Feel free to link out to other blog posts that are related to the topic you’re writing about. For example, before you publish a post, go on over to your favorite blog search engine and find another recent post on the same subject—and link to the post. Linking out to other bloggers will get their attention, and hopefully they’ll end up linking to you as well. If other bloggers have trackbacks turned on then their blog will link back to your post. Some trackbacks are moderated, so it might take some time before your link shows up on the other blog. And some bloggers have trackbacks turned off, so a link back to your site might take some manual intervention. Categorize your posts as much as possible, and feel free to add categories as you blog—it will help the internal linking structure of your site, and help the search engines and users find on-topic posts.
Promoting Your Blog
Whenever you make a post in your blog, your blog software will attempt to ping certain sites to let them know that you just updated your blog. There are many blog ping services out there, including Ping-O-Matic and Pingoat. Your blog software can be configured to ping sites automatically, and I’ve posted a list for WordPress of ping services on by blog. If your blog is new or you would like to get some more links, you can submit your blog to blog directories as well as other sites that will list your blog (don’t forget to submit to DMOZ.org, Yahoo! Directory, and the Best of the Web Blog Directory). About.com has a great article about promoting a blog and even Biz Stone has great tutorial about promoting your blog. Lastly, don’t forget to turn on your blog’s RSS feed. And if you’re looking to promote your RSS feed, try searching your favorite search engine for “promote rss” to find a lot of good tutorials.
Promoting your blog is just like promoting a website you need good spiderable content, links to your content, and you need to set up your blog software to take advantage of all the great features. There are also plugins that will help make blogging easier for all of us.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Introduction To Blogging- Significant Article For New Bloggers
If you are searching for information about introduction to blogging, you will find the below related article very helpful. It provides a refreshing perspective that is much related to introduction to blogging and in some manner related to definition internet, constructed language, popular blog site or blogging. It isn’t the same old kind of information that you will find elsewhere on the Internet relating to introduction to blogging.
Now that you are beginning to get familiar with your niche you will be researching and learning more and more. Then you may begin to compose your knowledge and share it with others in the form of articles.
You should not forget to throw in calls to action for your reader to contact you. Hopefully, your posts are valuable and you, the author, are becoming regarded as a “go to guy (or girl) by your readers. Don’t forget to remind them that you are a resource and provide them with effective calls to action to reach you. If you’re unsure about how to make the most effective use of your blog and specific calls to action, or aren’t getting the traction you want on the search engines get in touch with me, I’ll be happy to assist you out. (See how I snuck that one in!)
The Google Adsense program provides a way for bloggers to generate passive income from their web logging efforts. In order to maximize your Adsense web logging efforts it’s important for you to generate as many visitors as you possibly can to your Adsense blog. This is achieved by creating informative and original content that people are actively searching for and delivering it to them via your Adsense blog.
Unlike many people out there, don’t forget that even if this article related to introduction to blogging doesn’t cover all the basics you wanted, you can always take a look at any of the search engines like Google or Yahoo for more introductions to blogging related information.
In the sales model, you devote a blog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs – they’re using their blogs to sell their products. If you have products that you want to sell, a sales blog is an excellent business model. You could sell a product that you’ve created – an ebook, a DVD, or art work – or products that you buy from others, and resell.
After you create a blog that is interesting, now it is time to start making money. The second step of getting visitors is the most important, if you plan on making money. The third step is choosing how you will make money from your blog. You should try to keep your blog on the same topic on all your post, since you can have an unlimited number of blogs; you can have a blog for any and every topic you choose. Make sure to start a new blog if you are totally off the main subject of the blog that you are posting to.
Making money web logging is the best way to dip your toe in the internet marketing waters. It is absolutely free to do, and if you become proficient at it, then there is no reason why you can’t be making many hundreds of dollars a month, if not four figures. Furthermore, if you’ve successfully done it once, you can successfully do it again with another blog. Rinse, repeat and watch your online income double.
Many people searching for information about introduction to blogging also looked online for radio music blog, Iraq blog traffic, and even blog space.
